Doritos Picks 25 Semifinalists to Crash Super Bowl 59

Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view...

By |January 3rd, 2025|Categories: News|Comments Off on Doritos Picks 25 Semifinalists to Crash Super Bowl 59

Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales

Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and...

By |January 3rd, 2025|Categories: News|Comments Off on Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales

9 creative campaigns to know about today

Among the notable creative campaigns for Jan. 3: new spots from Tinder and Crunch Fitness and a new brand platform from ZocDoc.

By |January 3rd, 2025|Categories: News|Comments Off on 9 creative campaigns to know about today
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