Ad Meter invites participants to rate Super Bowl LIX commercials NEW YORK, NY — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across […] The post USA TODAY’s 37th Ad Meter Competition Opens appeared first on Ad Tech Daily.

Footage from Samsara AI Dash Cams provides a unique view into the real-world experiences of the professional drivers who keep our world running SAN FRANCISCO — Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations® Cloud, today revealed its first Super Bowl commercial, which will air during the Big Game on February 9. The 30-second spot captures […] The post Samsara’s Super Bowl Commercial Spotlights AI-Powered Road Safety appeared first on Ad Tech Daily.

Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK — ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want […] The post ADWEEK and Roku Partner for “Best of Big Game Commercials” Video Feature Leading up to Advertising’s Biggest Night appeared first on Ad Tech Daily.

Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its “Perion One” strategy. This strategy will unify the Company’s brands and technologies into one […] The post Perion Announces Transformational ‘Perion One’ Strategy, Unifying All of Its Technologies and Brands appeared first on Ad Tech Daily.

Flying 'staches, wings, wiiings, eagles, and more—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

sharing behind-the-scenes (BTS) videos that take viewers through the process step by step, giving them a clear understanding of the craftsmanship and creativity required to produce these unique The post InWindow Outdoor Perrier Jouet first appeared on OOH TODAY.

"There's never been a better time for Out of Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH The post Burbidge Joins WOO as Creative-in-Residence first appeared on OOH TODAY.

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E is a new creative and strategic sponsorship agency launched for MSQ last June by former M&C Saatchi execs Jamie Wynne-Morgan and Steve Martin where they worked on the business. MSQ S+E will work across … The post MSQ’s new Sport+Entertainment wins Virgin Media O2 first appeared on More About Advertising.

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not least by Omnicom shareholders who were expecting to pay between $13-14bn in shares for the rival group. IPG is currently valued at $8bn following a number of account reverses. It has also disclosed in … The post Omnicom/IPG merger: why didn’t Interpublic actually work? first appeared on More About Advertising.