Super Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to Fox
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount's...
Nike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike's logo appeared 819 times across 521...
Friday, Feb. 7 Evening Cable News Ratings: 2 MSNBC Primetime Shows Pass the Million Viewer Mark
MSNBC's The Rachel Maddow Show and The Last Word with Lawrence O'Donnell were the network's only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top for Fox with over four million total viewers, while CNN's biggest primetime show was Anderson Cooper 360 with 554,000 total viewers....
Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football – as it happened
While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor Swift Follow the game here Brad Pitt is making sure you know that football is culture. The actor just showed up in a PSA for … the Super Bowl? That was essentially a rambling collage of American propaganda. Appearing in New Orleans – an interesting choice, given the many issues with homes his foundation built there post-Katrina – Pitt waxes poetic on the football huddle as “a metaphor for our history” along[...]
Super Bowl commercials 2025: When Sally met Hellman’s to Seal being kissed from a lime – video
Almost an event in themselves, the most expensive ad slots of the year featured Meg Ryan, Billy Crystal, Sydney Sweeney, Vin Diesel, Michelle Rodriguez, Chris Hemsworth, Chris Pratt, Kris Jenner, Greta Gerwig, Charli xcx, Martha Stewart, Sean Evans, Kevin Bacon, Matthew McConaughey and more. Super Bowl 2025 live updates: Kansas City Chiefs v Philadelphia Eagles
A Last Look at Super Bowl 59: Safe Bets, Bizarre Bods, AI Infusion, Pharma Fever
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second...
The 5 Biggest Music Moments of Super Bowl 59
The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest overlapping consumer groups. "Music listeners in the U.S. who identify as sports fans listen to music 14% more than the average U.S. music...
Elon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman Just Rejected It
Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI's nonprofit arm, escalating the fight over the AI company's future, reports The Wall Street Journal. The consortium includes Valor Equity Partners, Baron Capital, Atreides Management, Vy Capital, and...
How Mobile Billboards are Revolutionizing Local Advertising
Many brands heavily rely on social media to advertise their local businesses. While platforms like Instagram and TikTok offer features like behavioural and custom audiences, the volume of ads and organic content makes it challenging to stand out. People often scroll past ads without noticing them, engagement rates are dropping, and algorithms usually limit organic […] The post How Mobile Billboards are Revolutionizing Local Advertising appeared first on .
Billboard Campaign | From Concept to Installation
Behind the Scenes of a Billboard Campaign: From Concept to Installation Billboards may seem simple from the outside—just a big sign with a catchy message—but behind every successful campaign is a detailed process that requires careful planning, creativity, and logistics. From initial concept development to installation and beyond, each stage plays a crucial role in […]
