Super Bowl ads in 2025—how marketers can balance inclusion with universal appeal
4 ways to design consumer-centric campaigns that mirror modern America.
Horizon Media parent hires IBM vet as first president
Horizon Media Holdings, the parent company of Horizon Media, hired Bob Lord as its first president.
The 3 skills marketers must have in 2025
How to master computational thinking, data, and cross-cultural fluency.
5 AI marketing predictions for 2025
Experts weigh in on what may come next in the unpredictable AI space.
The future of retail in 2025—DTC, e-commerce and in-store predictions
Ad Age compiled retail predictions for DTC, e-commerce and in-store over the next 12 months.
How AI Will Impact the TV Industry in 2025, According to 15 Executives
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated...
Marketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an...
Flashback: Connie Chung Revisits the Interview That Ended Her CBS News Career
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you can never say on television. Connie Chung learned that lesson the hard way 30 years ago when a certain five-letter...
OOH Moves Today – 62 Moves This Week!
RapportWW, Harmelin Media, billups, New Tradition, Lamar, OUTFRONT, Greyline Outdoor, Publicis Media, Orange Barrel Media, New Tradition - be the first to congratulate these OOH movers! The post OOH Moves Today – 62 Moves This Week! first appeared on OOH TODAY.
Shyam Benegal obituary
Pioneering director with a vital role in India’s ‘parallel cinema’ movement who used his films to explore difficult issues The Indian film-maker Shyam Benegal, who has died aged 90, was a pillar of the “parallel cinema” movement, the informal grouping of independently minded and funded creatives whose work stood in stark, socially committed contrast to the song-and-dance escapism of Bollywood. Responding to real events and centred on marginalised characters (often women), Benegal’s breakthrough films of the 1970s rejected the cosmetic, crowd-pleasing approach of the Hindi mainstream. Yet they found an appreciative audience both at home and abroad, helping to make[...]
