On Valentine’s Day, agency couples share what it’s like being married in the industry
Ad Age asked industry pairs about pitching against each other, creating healthy boundaries, and more.
How do you woo yours? Creme Eggs muscle in on Valentine’s Day
As if we needed proof that the nation’s celebration days are merging into one long marketing fest, Cadbury’s Crème Egg – always on the shelves before the Christmas sale stuff has fully cleared – has now pulled Valentine’s Day into its Easter orbit. VCCP has created a whole Gooey Love album this year, full of … The post How do you woo yours? Creme Eggs muscle in on Valentine’s Day first appeared on More About Advertising.
WhatsApp Debuts New ‘Viewing Gallery’ Chat in Partnership with Offball
WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile...
Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK – Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, […] The post Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform appeared first on Ad Tech Daily.
The Trade Desk Appoints Alex Kayyal to Board of Directors
VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Alex Kayyal to its board of directors. “Alex’s early belief in The Trade Desk’s mission and his years of expertise in tech and global markets make him a valuable addition to our board” Kayyal has extensive experience as […] The post The Trade Desk Appoints Alex Kayyal to Board of Directors appeared first on Ad Tech Daily.
Brightcove Appoints Takayuki Tadokoro As Country Manager of Brightcove Japan
TOKYO — Brightcove, the world’s most trusted intelligent video engagement company, today announced the appointment of Takayuki Tadokoro as Country Manager of Brightcove Japan. “Takayuki Tadokoro brings more than 35 years of experience focusing on the streaming industry and equipping customers with solutions to grow their business” “Takayuki Tadokoro brings more than 35 years of […] The post Brightcove Appoints Takayuki Tadokoro As Country Manager of Brightcove Japan appeared first on Ad Tech Daily.
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.
Behind Nascar’s evolving strategy—what brands need to know
New media deal, new races and new partnerships could hold off a charging Formula 1.
OOH Moves Today – 50 Moves This Week
JCDecaux, OUTFRONT, Adams, Verizon, EMC, OMG, Quan, Wilkins, Lind, Big, Smart and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 50 Moves This Week first appeared on OOH TODAY.
MAA Ad of the Week: Pete Davidson for Reformation
Valentine’s Day has become of those seemingly endless events designed to extract money from our wallets (albeit a long-established one.) So the usual reaction to it in ads is, “here we go again..or not.” Sustainable clothing brand Reformation has produced a winner with American man of parts Pete Davidson, known, among other things, for his … The post MAA Ad of the Week: Pete Davidson for Reformation first appeared on More About Advertising.
