TikTok ban threat—how marketing and agency leaders are preparing for potential shutdown
TikTok faces its day in court this week, as advertisers create contingencies.
Rees names his top team to revive AMV BBDO
Newish AMV BBDO CEO Xavier Rees, former CEO of Havas London and before that senior at adam&eveDDB, has made a big move in recruiting Jo Arden from Ogilvy as his new group CSO and Jemima Monies, who left McCann rather surprisingly at the tail end of last year, as group chief growth officer. Monies, COO … The post Rees names his top team to revive AMV BBDO first appeared on More About Advertising.
10 creative campaigns to know about today
Among the notable campaigns for Jan. 8: Saquon Barkley trolling New York Giants fans for Unisom and clothier Mack Weldon’s quirky spots with guys letting loose.
Retired Chicago Reporter Sets Up Scholarship to Remember Daughter
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness, Varon said. "It is with the heaviest of hearts that I share the last picture I took with...
Fox LA Reporter Pitches in To Fight Palisades Fire
Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a few hours. Seedorff used a garden hose that he found and tried to put out some of the flames on the street and near...
National CineMedia Launches 2025 US Young Lions Competition
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM's role as U.S. representative and the first since NCM's...
3 TikTok Trends Brands Should Be Tapping Into in 2025
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What's Next Trend Report for 2025, showcasing nine trends to...
Amazon Marketing Cloud’s Gen AI Feature Lets Buyers Easily Build and Target Custom Audiences
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in...
MSC Cruises to air its first Super Bowl ad
European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.
Why signals are set to outpace predefined audiences in 2025—and how to stay ahead
New research suggests the most effective, impactful audience targeting requires a blended strategy of using both behavioral and contextual signals.
