EX.CO Makes CTV Move with Machine Learning-Driven Auctions
EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to to run automated ad auctions in CTV and DOOH environments. Analyst forecasts Read More
Introducing AdQuick’s Programmatic DOOH DSP Operations Hub
Managing multiple advertising campaigns can feel like a juggling act, especially for agencies working across diverse clients. That’s why we’re thrilled to announce AdQuick’s DSP Operations Hub, a game-changing view designed to simplify campaign management, enhance efficiency, and boost results. Key Features Our DSP
Piers Morgan Goes Solo, Exiting Rupert Murdoch’s News UK
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he...
EP John Hollingsworth & Director Matt Genesis Join Forces to Launch Late Shift
Executive Producer John Hollin United States adnews
Heineken launches ‘0.0 Reasons Needed’ to help push acceptance of sobriety for no reason.
United States Drinks & Alcohol
404 Design & Innovation Promotes Ad Industry Veteran Mariana “Bale” Balestra To Partner and Chief Operating Officer
Award-Winning Creative Studio Brazil jobs&hires
Week of Dec. 30 Cable News Ratings: Fox News Leads, but CNN Enjoys a Great Week
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year's Eve coverage and two breaking news situations led to an increase in viewership compared to the previous week, which included the Christmas Day...
MSC Cruises Is Making Its Super Bowl Debut
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no...
Tools of the Trade: Jonathan McGlothin of 50,000feet
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
How to sell out a Running Event using Digital Advertising
Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event. Whether it’s through […]
