5 Key Topics From X CEO Linda Yaccarino’s CES Keynote
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday. Here are five key topics she touched on in her...
Robert Johnson to Join WCAU in Philadelphia as Weekday Meteorologist
Meteorologist Robert Johnson will join Philadelphia NBC owned station (WCAU) NBC10's First Alert Weather team. The Phildelphia native starts Monday, January 20. "We are excited to have Robert join NBC10 and return to his hometown of Philadelphia," said Elizabeth Flores, vice president of news for NBC10 and Telemundo62. "His commitment to providing accurate and engaging...
VideoAmp Marks Continued Currency Growth with Renewed Paramount Deal
US measurement provider VideoAmp has announced an extension of its long-term partnership with Paramount Global, in a deal which will see Paramount continue to use VideoAmp's data to measure viewing across its media properties, while also offering VideoAmp as an alternative currency to its advertising partners. "We’re proactive in measurement and currency as an investment Read More
Video Outsold Games at £5 Billion Last Year
Total video sales in the UK topped £5 billion last year, according to research by the Entertainment Retailers Association (ERA). The figure includes streaming subscriptions, digital downloads and physical formats, including rentals, with combined sales climbing 6.9 percent compared with 2023. The video total exceeded games (£4.6 billion) and music (£2.4 billion) sales in 2024. Read More
Week in Charts: TikTok Ban Threatens SMEs, News Content Goes Unmonetised, and Kids Content Spending Faces Declines
In this week's Week in Charts: the looming TikTok ban threatens SMEs, news content goes unmonetised, and kids content spending faces declines, along with the latest industry share price movements. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Read More
Comcast Targets Social Media Advertisers with New Self-Serve Platform ‘Universal Ads’
US media giant Comcast has announced the launch of Universal Ads, a new buy-side offering which it says will give advertisers of all sizes access to TV inventory across many of America's largest providers, including NBCUniversal, Warner Bros. Discovery, Paramount, Fox Corporation, and Roku. Universal Ads will include a free self-serve ad buying tool, Universal Read More
EX.CO Makes CTV Move with Machine Learning-Driven Auctions
EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to to run automated ad auctions in CTV and DOOH environments. Analyst forecasts Read More
Introducing AdQuick’s Programmatic DOOH DSP Operations Hub
Managing multiple advertising campaigns can feel like a juggling act, especially for agencies working across diverse clients. That’s why we’re thrilled to announce AdQuick’s DSP Operations Hub, a game-changing view designed to simplify campaign management, enhance efficiency, and boost results. Key Features Our DSP
Piers Morgan Goes Solo, Exiting Rupert Murdoch’s News UK
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he...
EP John Hollingsworth & Director Matt Genesis Join Forces to Launch Late Shift
Executive Producer John Hollin United States adnews
