National CineMedia Launches 2025 US Young Lions Competition
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM's role as U.S. representative and the first since NCM's...
3 TikTok Trends Brands Should Be Tapping Into in 2025
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What's Next Trend Report for 2025, showcasing nine trends to...
Amazon Marketing Cloud’s Gen AI Feature Lets Buyers Easily Build and Target Custom Audiences
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in...
MSC Cruises to air its first Super Bowl ad
European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.
Why signals are set to outpace predefined audiences in 2025—and how to stay ahead
New research suggests the most effective, impactful audience targeting requires a blended strategy of using both behavioral and contextual signals.
Advertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if...
It’s a four-day week for most of us in 2025 says WPP boss Read
Is there an arms race going on between ad holding companies about time in the office? Not that long after Publicis announced it was three days (and fired a number of staff in the US who didn’t agree) WPP CEO has said it’s going to be four, including two Fridays a month. The updated global … The post It’s a four-day week for most of us in 2025 says WPP boss Read first appeared on More About Advertising.
Revolut launches challenge to traditional banks
App-based “neobank” (digital only) Revolut is launching a new global campaign -‘Money possibilities’ – through Anomaly plugging its flexibilty in a confusing financial world. Such banks are gradually gaining a bigger foothold in the UK, in part due to the banking establishments retreat from branches leaving younger generations to ignore the fabled “banking inertia” that … The post Revolut launches challenge to traditional banks first appeared on More About Advertising.
People Like Us highlights ethnicity pay gap and unfairness at work
Even if you’re doing fine it’s becoming increasingly inescapable that the world around you is a pretty miserable place. Quite why the most prosperous mega-region in the history of the world, the US and Europe – the “English-speaking peoples” as Churchill dubbed them – feel so hard done by will engage historians for years to … The post People Like Us highlights ethnicity pay gap and unfairness at work first appeared on More About Advertising.
Hanes Proposes a Resolution For Your Underwear Drawer: ‘If You Wouldn’t Flaunt It, Refresh It’
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new campaign calls out people's habit of wearing undergarments well past their prime. You know: holey socks, bras with exposed underwire,...
