The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing the changes. CCO André Laurentino is off to to be deputy CCO for Ogilvy EMEA to be replaced by current chief executive creative officer Julles Chalkley as head of the department (both below, Chalkley left.). … The post Ogilvy UK’s new brooms shuffle the creative deck first appeared on More About Advertising.

Advertisers now use mobile billboards to powerfully advertise a wide variety of industries which includes online casinos. The connection between mobile and technological advancement makes mobile billboards stand out as a successful communication tool that draws the attention of new players. This paper examines mobile billboards for online casino promotion through statistical evidence which offers […] The post The Role of Mobile Billboards in Promoting Online Casinos appeared first on .

With Valentine’s Day coming up, OUTFRONT is spreading love in a powerful way—by supporting Mindie Kaplan’s One Million Mammograms Challenge The post Million Mammogram Challenge Make Valentines Your Day of Self Love and Care first appeared on OOH TODAY.

In Arizona: Geopath measures over 64,000 spots, 43 different operators. In Oregon: Geopath measures over 19,000 spots, 32 different operators The post Geopath Fast Fact —Happy Valentine’s Day! first appeared on OOH TODAY.

Unlike traditional CMS platforms with hefty costs, Lemma Phi removes this financial barrier, allowing screen owners to reinvest savings while unlocking global programmatic demand The post Lemma’s AI-Powered Content Management System Free for DOOH Owners first appeared on OOH TODAY.

TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was...

Lemma disrupts the DOOH CMS landscape with Lemma Phi: A Free , AI-powered media discovery solution establishing direct connect to global programmatic demand By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business, while enabling access to mainstream demand through Lemma’s AI-driven discovery platform Lemma, […] The post Lemma Phi Free CMS for DOOH Screen Owners appeared first on Ad Tech Daily.

Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact London – Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark […] The post Revving Secures £107M to Combat UK Adtech’s Cash Flow Crisis appeared first on Ad Tech Daily.

New York, NY – TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising […] The post TripleLift Names Dave Helmreich as Chief Executive Officer appeared first on Ad Tech Daily.

When you launch a business, there is a lot to consider, and branding is among the most important. Unfortunately, it is sometimes overlooked at the beginning- or inexperience and misguidance... The post The Art of Rebranding: How to Rebrand in a Way that Works for New and Existing Customers appeared first on PGN Agency.