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This Is What Sports Media Looks Like When Athletes Have the Right Technology
It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to becoming media businesses in and of themselves. This shift reflects something bigger happening in fandom. According to YouGov research conducted […] The post This Is What Sports Media Looks Like When Athletes Have the Right Technology appeared first on AdExchanger.
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