Mazda Premieres CX‑5 in a Genre‑Bending Five‑Film Campaign
Mazda has unveiled the all‑new CX‑5 with a bold cinematic campaign featuring five original short films inspired by iconic Hollywood genres. Blending storytelling with innovation, the series highlights the CX‑5’s standout features in a fresh, engaging way. The article Mazda Premieres CX‑5 in a Genre‑Bending Five‑Film Campaign appeared first on World Branding Forum.
Adidas sets football legends a new challenge in World Cup spectacular
The World Cup build-up is underway, and Adidas is going all-out to drive excitement with a five-minute spot featuring an all-star cast of players. Timothée Chalamet (reviving his Marty Supreme motormouth hustler persona) and Bad Bunny are also on board for anybody who isn’t versed in football legends of the past and present. And legends … The post Adidas sets football legends a new challenge in World Cup spectacular first appeared on More About Advertising.
Opportunity knocks for new ISBA boss Mark Given
The revolving doors at the top of trade associations usually fail to make much impact. There are exceptions: James Murphy’s tenure as chairman of the UK Advertising Association in the post-Brexit, pre-lockdown era did provide industry leadership, assisted by a capable CEO in Stephen Woodford. Tom Goddard, a former chairman of Ocean Outdoor, has established … The post Opportunity knocks for new ISBA boss Mark Given first appeared on More About Advertising.
Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google
Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and The Trade Desk. (#manifesting?) Magnite’s total first quarter revenue was up 6% year over year to $164.4 million thanks to […] The post Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google appeared first on AdExchanger.
Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market
Alan Moss previews Amazon's upfront pitch, including live sports sponsorships, agentic shopping, and 'reinventing' its partnerships.
Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
OpenAI Aggressively Expands Ads Pilot to More Countries
Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, and Mexico markets in the coming weeks.
Nobody wants to see this / Je crois que je vois doudou-ble
THE ORIGINAL? Action Innocence – 2015 « The internet can be scary without parental support ». Source : SuperProduction Agency : Havas (Swiss) LESS ORIGINAL IKEA / Domestic Violence Awareness – 2026 « Violence against women is never only against women » Click on the image to enlarge Source : Adsoftheworld Agency : Uzina, Lisbon (Portugal)
neighborhood watch vs security cameras / À surveiller de près?
THE ORIGINAL? KIA Pedestrian Detection Camera – 2019 « Let’s give Dolores a break » Click on the image to enlarge Source : New York Festivals BRONZE Agency : Innocean Frankfurt (Germany) LESS ORIGINAL OmniCam 24/7 – 2026 HomeSecurity Camera Click on the image to enlarge Source : Adsoftheworld Agency : Masamaki (Bolivia)
car seats on the beach / Créatifs en grève?
THE ORIGINAL? Renault Espace – 1994 Click on the image to enlarge Source : Pub en Stock, CDA SHORTLIST Agency : Publicis Conseil Paris (France) LESS ORIGINAL Ford Edge « Vacation mode » – 2026 Click on the image to enlarge Source : Adsoftheworld Agency : Indies Buenos Aires (Latin America)
