Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
Liz Rutgersson Named CEO of Stagwell’s Assembly to Build ‘Agency for the Future’
Rutgersson previously held the title of CEO at Dentsu’s iProspect
Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.
Affiliate Firm Howl Quietly Sells Creator Business to Taboola’s Commerce Firm
The company will return its focus to publishers, which it has struggled to pay consistently in the past.
ZocDoc Says ‘Not Just Any Doctor’ in New Ad Spot
The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.
Droga5 Creative Mariano Jeger Joins OutFront, Launches IRL Studios
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.
Your Doctor’s Office Is An Ad Channel Now
There are few audiences more captive than the folks sitting in a doctor’s office waiting room. Sure, you can pass the time with weeks-old copies of Time or People magazine, Instagram, email or TikTok for the we’re-still-on-mom-and-dad’s-insurance crowd. But you’re stuck there until the doctor sees you. Which is why it shouldn’t be surprising that […] The post Your Doctor’s Office Is An Ad Channel Now appeared first on AdExchanger.
What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon […] The post What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon appeared first on AdExchanger.
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […] The post Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement appeared first on AdExchanger.
