Christmas in July: Why OOH Advertisers Who Book Now Win the Holiday Season By Jonathan “JG” Graviss, Graviss Marketing  | OOH Today | July 17, 2026 Every year, the same thing happens. October arrives. Operators start calling advertisers about holiday campaigns. The advertisers who were ready to act bought media in August. The ones still available […] The post Win the Holiday Season first appeared on OOH TODAY.

Out of Home industry evolving as OMA welcomes three new members The post OMA Expands with Three New Members first appeared on OOH TODAY.

National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience and runs in Los Angeles and select markets nationwide across Meta platforms today through mid-September. The ad spot is the latest element of Edmunds’ “Back to Back” brand campaign, an extended partnership with the Los Angeles Dodgers and Edman for the 2026 season. Through the campaign, fans will discover how they can use Edmunds to browse millions of new and used vehicle listings[...]

Channel 4 Sales has today launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising.  This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK. A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public identify as working class. Despite this, early findings from Channel[...]

E*TRADE from Morgan Stanley has unveiled its latest brand campaign, "What's Next," celebrating the launch of cryptocurrency trading on its award-winning platform. Created by 72andSunny New York and produced by Park Pictures, the campaign marks the newest chapter of the brand's "More to Love" platform. The new film places crypto within the broader history of financial innovation, illustrating how groundbreaking investment opportunities often begin as unfamiliar concepts before becoming part of everyday investing. With clients now able to buy, sell and trade Bitcoin, Ethereum and Solana on E*TRADE's platform—supported by insights from Morgan Stanley—the campaign positions crypto as the next[...]

The digital marketing landscape has undergone a profound transformation over the past two decades. What began as simple banner advertisements and basic email directories has evolved into a highly sophisticated, data-driven ecosystem powered by artificial intelligence, machine learning, and real-time analytics. For modern businesses, navigating this complex environment requires a continuous adaptation of strategies, tools, and partnerships to ensure sustained growth and market relevance. From Mass Media to Hyper-Personalization Historically, marketing was a broadcast medium. Companies relied on television, radio, and print advertisements to reach broad audiences, hoping that a small percentage of viewers would convert into customers. While this[...]

The global Type Directors Club announced its first-ever Type-High awards winners in its prestigious TDC72 competition, unveiled at a special awards ceremony and exhibition at The Lighthouse in Brooklyn. This marks the first time the global organization has awarded its newly created physical Type-High Gold, Silver, and Bronze awards, along with continuing to present its prestigious TDC Certificate of Merit honors.  Type-High awards were named and designed by longtime TDC collaborator, life member, and organization Chairman Emeritus Graham Clifford. Overall, 13 Gold, 26 Silver, 28 Bronze, and 92 Certificates of Merit were awarded this year Leading the way as TCD72 Best[...]

Pampered pets get their moment in the spotlight in T&P’s new campaign, which majors on Pets at Home’s staff and their expert nutrition advice. The benefits of eating the right food are exaggerated for comic effect, but the love of pets is real. Pets at Home is the UK’s market leader by far, but it’s … The post Pets at Home: indulgent owners & expert staff star in new campaign first appeared on More About Advertising.

Progressive Insurance, along with its creative partner Arnold, has unveiled the latest installment of its popular Dr. Rick campaign. This new entry, titled 'Let It Out,' takes a humorous turn by encouraging young homeowners to embrace, rather than resist, their transformation into their parents. The...

The newsletter outlet, projecting 60% revenue growth, is debuting a slate of executive hires and editorial products as it grows beyond its startup roots.