QuikTrip Celebrates Iconic Summer Moments with ‘Savor Summerhood’ Campaign
QuikTrip has introduced the fourth installment of its 'Savor Summerhood' campaign, titled 'Summer Job.' This campaign, developed alongside Laughlin Constable, aims to redefine the experience of a summer job as an essential part of the season, similar to pool days or late sunsets. The 30-second spot...
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers
Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji
The best marketers are doing less—and they don’t pay for attention.
Before Betting on a New Flavor, Oreo Is Letting Consumers Choose
Customers vote on a special flavor to be introduced to stores next year
The Premier League Looks to Score World Cup Audiences With US Campaign
The Premier League wants American soccer fans to know 'It's All Here.'
Zillow Teams Up With Pinterest to Target People House Hunting
The company is the first to open up housing-intent data to Pinterest’s ad product.
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned purchase […] The post Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense appeared first on AdExchanger.
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate appeared first on AdExchanger.
Ozone Opens Up Demand and Technology to More UK Publishers Through Content Ignite Partnership
Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Content Ignite's own publisher partners. Since it was founded as The Ozone Project back in 2018 by The Guardian, Read More
Do McDonald’s and romance really go hand in hand?
Brands seem to focus more and more on creating “moments”, which basically means ideas that don’t cost much but have a good chance of getting shared a lot on social media and even picked up by the press. McDonald’s UK’s latest version of this is to create customised sauce pots for weddings. It doesn’t sound … The post Do McDonald’s and romance really go hand in hand? first appeared on More About Advertising.
