Priyanka Chopra Jonas Is the Luxury Brand Whisperer
Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.
Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup
Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.
Gopuff Knows What Snacks You Want, Thanks To This Composable CDP
Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On […] The post Gopuff Knows What Snacks You Want, Thanks To This Composable CDP appeared first on AdExchanger.
Ocean Outdoor appointed Soho Estates DOOH media partner
Ocean Outdoor has been appointed by Soho Estates, a leading London West End property company, to manage its Digital Out of Home (DOOH) assets in London’s Leicester Square following a competitive tender. Under the terms of the long-term contract, a new curved LED wall, measuring 166 square metres and flanked by two existing portrait LED … The post Ocean Outdoor appointed Soho Estates DOOH media partner first appeared on More About Advertising.
George Parker: When Best was best of all
As we are about to begin the mayhem and uber expenses of the World Cup in order to finance Trump’s next FIFA gold “Peace Wanker of the Universe” award, I am reminded of gentler times when both fans and players came from humbler origins. Back in the early sixties I was a student at Manchester … The post George Parker: When Best was best of all first appeared on More About Advertising.
Principal Media and Media Agency Contracts: Lessons From the Recent ANA Survey
Given the changes in the advertising world concerning media buying over the past decade, it is somewhat surprising to see that in a recent survey, nearly 40% of client-side marketers said they either have not updated their media buying agency contracts to address principal media, or do not know whether they did. After its extensive...
OOH Best Creative Last Week Today
Sneakers, Soda, Scary Movies & Swiss Watches--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Heart of Silicon Valley —Santa Clara County Transportation Authority Bus Shelter Goes to Creative Outdoor Advertising
awarded the bus shelter advertising contract for the Santa Clara Valley Transportation Authority (VTA), marking an exciting new partnership that will The post The Heart of Silicon Valley —Santa Clara County Transportation Authority Bus Shelter Goes to Creative Outdoor Advertising first appeared on OOH TODAY.
The Best Billboard I Saw Today
United by the Game The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Lime Helps Avoid Transportation Price Spikes and Traffic Woes with Fan Pass
Fan Pass —offers predictable pricing and affordable rides as cities prepare for increased demand during the world’s biggest soccer event The post Lime Helps Avoid Transportation Price Spikes and Traffic Woes with Fan Pass first appeared on OOH TODAY.
