By Fearing Wokeness, Marketers Are Hitting the Snooze Button on Growth
Investing in diverse media is not woke—it's following the money.
Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.
John Solomon on Building Brand Momentum When Markets Turn Against You
From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.
Meta Pushes Back on AI Fears With an Optimistic Pitch
CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.
Accountability is the Heart of Marketing Performance
Marketing leaders are under real pressure to prove impact. Growth targets are rising, competition keeps shifting, and every marketing dollar needs a clear connection to revenue, retention, and long-term business value. The dealers who can face these realities head-on keep their seat at the table. Those who fall short watch their influence shrink. The post Accountability is the Heart of Marketing Performance appeared first on Stream Companies.
The eCommerce AI Agent Guide
3 AI agents every store owner can run with Claude Most store owners are already sitting on the data they need to make better decisions. The problem is finding the time to analyze it every day. Here are three practical AI agents you can create with Claude to monitor profitability, recover lost revenue, and improve […] The post The eCommerce AI Agent Guide appeared first on .
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […] The post Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access appeared first on AdExchanger.
Aldi global shortlist down to three: Havas and Accenture are out
German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom, Publicis, and WPP are still in competition, while Havas and Accenture are out of the running for the £700m account. Publicis won the global media account in September 2025 and has a bespoke unit, Aldi … The post Aldi global shortlist down to three: Havas and Accenture are out first appeared on More About Advertising.
American Eagle shows off latest signing Lamine Yamal in new campaign
Spain’s World Cup winning football team’s standout star, Lamine Yamal – who turned 19 during the tournament – is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is so pleased with the partnership that it briefly changed its name to “Lamine’s Eagles” after Spain … The post American Eagle shows off latest signing Lamine Yamal in new campaign first appeared on More About Advertising.
Meta bets on people in a wildly optimistic AI promo
Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and we like those odds.” The company highlights its history of connecting people, and says: “While technology will change, our intention behind it never will.” The film is appearing on paid media as well as its … The post Meta bets on people in a wildly optimistic AI promo first appeared on More About Advertising.
