Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that..
So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some … The post Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that.. first appeared on More About Advertising.
Driving Awareness: Innovative Strategies for Effective Auto Rickshaw Branding
Auto rickshaws aren’t merely a mode of transport. As an advertising agency in Pune, we see them as the ubiquitous three-wheeled chariots, cutting through the heavy traffic and helping people reach their destination in time…. and what? Of course, advertise businesses across every nook and corner of the city! Creatively, auto-rickshaws are like vibrant moving… Read More »Driving Awareness: Innovative Strategies for Effective Auto Rickshaw Branding The post Driving Awareness: Innovative Strategies for Effective Auto Rickshaw Branding appeared first on Prajapati Advertising.
May —OOH OF THE MONTH
—This month’s Out of Home high performers include four ads from around the world which make great use of celebrities and media characters The post May —OOH OF THE MONTH first appeared on OOH TODAY.
WDAM in Mississippi Adds Ross McLeod as Anchor
He joins the station from WTOK in Meridian where he's worked since 2022.
WPP wins two Grand Prix on day three: Media and Social & Creator
The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was again bolstered by winning two big, talent-pulling Grand Prix, both for global mega-client Unilever. Mindshare took the all-important Media top spot and Ogilvy … The post WPP wins two Grand Prix on day three: Media and Social & Creator first appeared on More About Advertising.
NBCU Advertising Adds Walmart Data to Its Live Sports Playbook
Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.
Recyclable, Renewable, Regulated: NAD Pokes Holes in Boxed Water’s Green Pitch
In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD) issued a decision in a challenge brought by the International Bottled Water Association (IBWA) against Boxed Water is Better® (Boxed Water). In the case, the NAD addressed a slew of claims touching on recyclability, renewability, life cycle...
Trump to Extend TikTok Sale Deadline by Another 90 Days
This will be the third extension granted to TikTok by President Donald Trump.
WHP in Harrisburg Saying Goodbye to Anchor Jasmine Brooks
Brooks started working at the station in 2017.
CaliBBQ Saw 18% Sales Lift Using AI Agents for Father’s Day
With staff no longer tied up on the phones, table turn times dropped nearly 50%, so staff could focus on in-person diners.
