InMobi Goes All In On iOS; Automation, But With Handholding
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.
How To Turn Service Drive Visits Into Sales Conversations
Service drives are no longer just retention centers. They are one of the most underutilized sales environments in automotive retail. Every RO represents a warm, high-intent opportunity already inside your store. The post How To Turn Service Drive Visits Into Sales Conversations appeared first on Stream Companies.
Used Car Supply Is Tightening: What Dealers Should Do Right Now
Used vehicle inventory is tightening again. Trade volume is softening in many markets, lease returns remain uneven, and acquisition costs are beginning to climb. The post Used Car Supply Is Tightening: What Dealers Should Do Right Now appeared first on Stream Companies.
One Partner, Total Accountability: Benefits of a Full-Service Marketing Agency
Leadership is often directly responsible for vendor management, which turns marketing into a coordination exercise instead of a growth driver. The question is not whether marketing is working, but how much time is it taking you to make it work? The post One Partner, Total Accountability: Benefits of a Full-Service Marketing Agency appeared first on Stream Companies.
Stream Companies Earns Three Honors at the Hermes Creative Awards, Including Platinum and Gold Recognition
Stream Companies has been recognized with three honors in the 2026 Hermes Creative Awards, earning a Platinum award for a video series, a Gold award for website redesign, and an Honorable Mention for branding refresh. The post Stream Companies Earns Three Honors at the Hermes Creative Awards, Including Platinum and Gold Recognition appeared first on Stream Companies.
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […] The post The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality appeared first on AdExchanger.
Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™
Silverpush announced the EMEA rollout of SilverScreen™, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with the same confidence they apply to linear television. YouTube is now the most-watched video platform […]
Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North America
Silverpush, the contextual intelligence company, today (27th April, 2026) announced a rapid expansion across the Americas, with the business achieving the biggest period of revenue growth in history and new offices across Chicago, LA, and New York. Since last year, the company has expanded its product line across all major video platforms to include YouTube, […]
Real-Time Trend Intelligence: Turning Signals into Campaign Strategy
Unilever’s YouTube strategy ”branded Desire at Scale” has put numbers behind something most marketers have always suspected: placing brand messages inside cultural moments people are actually watching drives measurable business outcomes. Their data points to a 50% lift in ROI from trending content placement. Not from reaching more people, but from reaching them while attention […]
Summer of Sports 2026: What Brands Need to Know About YouTube & CTV
Summer 2026 isn’t just about one tournament. It’s a stacked cleaned or premium sporting moment – the FIFA World Cup (48 teams, 104 matches, projected 6 billion viewers), Wimbledon, the Tour de France, the F1 British Grand Prix, The Open Championship, and the Premier League returning in August. Each event generates its own wave of […]
