Philips’ Laura Briggs on Unifying Ecommerce, Driving Category Growth, and the Power of Empathy
Plus, rising to the challenge of achieving scale and consistency globally.
Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year’s annual ‘Year in Search’ number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what … The post Google sets out its reinvention stall for 2025 and beyond first appeared on More About Advertising.
Week in Charts: Netflix vs Paramount’s Market Shares, Future’s ‘Google Zero’ Resilience, and the Price of Personal Data
In this week's Week in Charts, Netflix vs Paramount's market shares, Future's Google zero resilience, and the price of personal data. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Warner Bros. Read More
UK campaigners condemn ‘creepy’ digital billboards that can track viewers’ responses
Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British cities Digital billboards that can film viewers’ responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty campaigners called “creepy as hell”. The supplier, 30Seconds Group, says the cameras allow them to track “occupant engagement” from residents who are a “captive audience” as they wait for lifts to their apartments.
From FunHaus to Glitchy Glam: the 2026 Trends Brands Should Watch, Per Pinterest
The annual report finds nostalgia and Gen Z’s preferences will shape the year ahead
Why I Swapped Billboards for Independent Verification
wonder why we haven't seen predicted growth pushed beyond 3% market share ...bring DOOH into the transparent performance age. The post Why I Swapped Billboards for Independent Verification first appeared on OOH TODAY.
How AI & Data Analytics Will Shape the Future of Billboard Advertising
The world of Out-of-Home (OOH) advertising is undergoing a technological revolution. Traditional billboards — once...
The Best Billboard I Saw Today
FALL LAW LAW: Holiday Falls, Legal Calls The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks. The post Targeting The Influential; Who’s Doing The Shopping, Really? appeared first on AdExchanger.
Lady Gaga Returns to the Sands of Copacabana for Spotify’s 2025 Wrapped
In a year when music moved the world in a rare and profound way, Brazil once again takes center stage. The sands of Copacabana, a historic meeting place for artists and millions of fans, have just gained a new iconic landmark: a 3.3-meter sculpture in the shape of a red hand making the "Paws Up" gesture, the symbol of the Little Monsters, as Lady Gaga's fans are popularly known. The installation is part of Spotify's 2025 Wrapped, an initiative that rekindles the collective memory of the singer's performance at the "Todo Mundo no Rio" event, which became one of the[...]
