Driving Growth Through Smarter Co-Op Strategy
OEM co-op programs align national brand messaging with local dealership efforts in automotive retail. These funds stretch marketing budgets, yet many dealers forfeit dollars through reactive planning, complex rules, and missed deadlines. Stream Companies treats co-op as a strategic lever for measurable growth, not administrative overhead. The post Driving Growth Through Smarter Co-Op Strategy appeared first on Stream Companies.
Long Tail Keywords Explained: Complete Guide for SEO
Most businesses overlook the power of long tail keywords, even though these niche search phrases can drive over 70 percent of qualified online traffic. Focusing only on broad keywords leaves... The post Long Tail Keywords Explained: Complete Guide for SEO appeared first on PGN Agency.
Intermarché hunts down a veggie wolf
French supermarket Intermarché does Christmas properly but this year it’s mostly abandoned people for animated forest creatures, specifically a wolf who gives up meat as it puts off potential furry friends, who think it’s going to eat them. You can see the temptation to use animation but very often it just softens the message (or … The post Intermarché hunts down a veggie wolf first appeared on More About Advertising.
Feeling Seen Sells: Etsy Makes Meaning the Message
In our latest Ad Critic column, Bill Imada reviews Etsy's holiday campaign.
Mckinsey State of Marketing Europe 2026
The real story in McKinsey’s State of Marketing 2026 is not the charts. It is the confession. Europe’s marketing engines were built for a world that no longer exists. Budgets rise yet impact stalls.Data grows yet decision quality lags.AI expands yet teams operate with twentieth century structures. The winners share one pattern. They stop treating […]
From Building Trust to Driving Downloads: Three Brands Tuning in to TV
In a year characterised by tariff-related uncertainty and geopolitical instability, a large number of advertisers have looked to digital and social channels in pursuit of shorter-term returns on their ad investments. But even in this period of economic turbulence, there are plenty of brands looking for longer-term growth, and still discovering or rediscovering the power Read More
Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator
Integrating Mobile Billboards with Other Digital Channel--Ideal Use Cases for Mobile Billboard Truck Campaigns The post Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator first appeared on OOH TODAY.
The Best Billboard I Saw Today
Billboard or Waterfall? Percy Jackson Blurs the Lines—and the Sidewalk The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Channel 4 poaches new chief executive Priya Dogra from Sky
Head of advertising and data at Sky will lead C4’s response to threatened Comcast takeover of ITV Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history. Its board is understood to have agreed the appointment of Priya Dogra, the head of Sky’s advertising, data and new revenue, as its new chief executive.
Dan Brown’s Latest Bestseller Gets a Humorous Boost From Nail Communications
Dan Brown’s long-awaited eighth book, TheSecret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books are deeply researched and full of thought-provoking ideas, but it’s the breakneck pacing and relentless cliff hangers that make them such addictive page turners,” observed Nail Creative Partner, Alec Beckett. “And we saw a lot of comic potential in the idea of the unintended consequences of picking up a book[...]
