Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch.

The OpenAI CEO says the industry needs to learn from failures as increasingly capable models take on more autonomous tasks

At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.

Blocking bots might feel like the only leverage publishers have left. But keeping them out by default is a bit like unplugging the phone when your customers are trying to reach you, says Tim Frank, corporate VP for monetization, commerce and the AI economy at Microsoft, on this week’s episode of AdExchanger Talks. “A lot […] The post Information Quality Is What Wins In The AI Era appeared first on AdExchanger.

Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […] The post Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers appeared first on AdExchanger.

A Risky Bet Irony is officially dead. The five largest US professional sports leagues are asking the government to crack down on sports bettors who harass players, team personnel and their families, ESPN reports. The NFL, NBA, MLB, NHL, MLS and the unions representing their players sent a letter to regulators in 35 states and […] The post Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two appeared first on AdExchanger.

Busch Canada turns hay bales into OOH media—and pays farmers billboard rates The post The Best Billboard I Saw Today first appeared on OOH TODAY.

members to reconnect face-to-face with the DPAA community, dive into candid conversations about where our industry is headed, and build the relationships that drive your The post DPAA Town Hall//Sept.17 first appeared on OOH TODAY.

VIOOH and Grupo IMU are expanding programmatic DOOH access across Mexico, connecting advertisers with 400+ digital screens in high-traffic locations across six cities and millions of monthly impressions. The post VIOOH Opens Mexico’s DOOH Market To Brands first appeared on OOH TODAY.

Lamar Transit is taking the advertising reins across Valley Metro’s buses, light rail, kiosks, and stations, bringing brands even more ways to reach Phoenix-area riders. The post Lamar Lands Five-Year Valley Metro Transit Deal first appeared on OOH TODAY.