Gut Named Havaianas’ First Global Agency of Record
Havaianas has appointed GUT as its first-ever global creative agency of record, as the brand aims to expand its presence beyond Brazil and into global lifestyle territory.
Intel Lights Up DND Flyway with Bold Outdoor Campaign at Innovation Corridor
In a striking display of innovation and identity, Intel has rolled out a compelling outdoor...
Vector Media Appoints EVP of National Sales
connect brands with their customers as architects of attention, creators of moments, and pioneers of outdoor media innovation. Her expertise, integrity, and enthusiasm align perfectly with our culture and our The post Vector Media Appoints EVP of National Sales first appeared on OOH TODAY.
Media agency pioneer Dominic Proctor dies
Dominc Proctor, one-time president of WPP’s GroupM and a man who served in the front line as media agencies took over from creative agencies as the drivers of the big ad holding companies, has died. A one-time boss of full service JWT in London he rose to the top as JWT tried to adapt from … The post Media agency pioneer Dominic Proctor dies first appeared on More About Advertising.
oOh!media Creates Specialist Sales Team
“This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers The post oOh!media Creates Specialist Sales Team first appeared on OOH TODAY.
AI actors and deepfakes aren’t coming to YouTube ads. They’re already here.
Is that Hoda Kotb hawking diet pills on YouTube? No, but it sure looks and sounds like her. For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. "No shortcuts, no cheap materials, just honest, top notch craftsmanship," Henry says in a YouTube advertisement for his business Tanner Shoes. What's even more remarkable? Henry …
Audio advertising: the ultimate guide
Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. […]
Creative Without Strategy Is Just Art—Here’s How To Make It Work for You
Eye-catching design is important—but is it actually moving the needle for your business? What good is brand awareness if it doesn’t translate to real leads, real sales, and real ROI? The post Creative Without Strategy Is Just Art—Here’s How To Make It Work for You appeared first on Stream Companies.
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Garnet Edwards obituary
My father, Garnet Edwards, who has died aged 79, was a gifted advertising creative and a dedicated rugby man. Known for his quiet leadership, sharp eye for design and sense of loyalty, he left a mark on both the creative industry and the communities that he helped to build. Born in Bridgend, south Wales, Garnet was the son of Violet (nee Walters) and Douglas Edwards, a quarryman. He was educated at Oldcastle primary and Bridgend grammar school (later Brynteg school). He thrived academically but was most at home on the rugby pitch or fishing with his brother, Les, on the[...]
