Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […] The post The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR appeared first on AdExchanger.

In year of extreme weather, ad agencies found to be building Big Oil’s image as integral to family life and security “It’s that time of the year again,” the Abu Dhabi National Oil Company told Emiratis in a Ramadan advertising campaign. “Where tanks are always full – for night after night of majlis hopping.” When you think about fossil fuels, you might think of offshore oil platforms flaring gas in rough seas, the US/Iran war or the greenhouse effect heating up the world’s climate. A new report argues, however, that what Big Oil wants you to think about is family,[...]

Black Friday and Cyber Monday are still two of the biggest moments on the retail calendar, but in 2026, the bigger opportunity for marketers may be everything happening before, during and after them. Holiday shopping is starting earlier. Consumers are researching across more channels, comparing prices and reviews, moving between digital and physical stores, and […]

The QVC host and entrepreneur is launching her own platform.

Image source: AI Image powered by Gemini A mobile billboard truck can log three hundred miles in a week and still deliver almost nothing of value. Miles are not media. When the audience, schedule, creative, and measurement approach are misaligned, those miles generate exposure numbers and little else. The document that prevents this is the […] The post How to Build a Mobile Billboard Media Plan That Balances Reach, Retargeting, and Brand Safety appeared first on .

Cord-cutting has long been the prevailing narrative across the TV landscape, but certain European markets appear to be less affected by the trend than the US. In Germany, pay-TV subscriptions are actually on the rise, according to a new report from German trade body VAUNET, even as pay-TV revenues continue to decline. The report, 'Pay-TV Read More

CTV was once again a big talking point at this year’s Cannes Lions festival. And with ad budgets growing, there was plenty of chatter about the need for convergence between traditional linear broadcaster advertising and CTV. You’ll often hear it said on panels that audiences don’t really distinguish between delivery methods — it’s all just Read More

Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.

"Asstra" was developed in four days by Frank Cartagena's OK Future.