How to Market for Short Attention Spans Without Losing Your Brand Voice
Audiences are scrolling quickly and deciding within seconds what to engage with. Brands need to capture interest immediately to stay relevant. How Short Are Our Attention Spans? For many years, it was taken for granted that the length of time people could pay attention to a movie being shown in a theater was about two […] The post How to Market for Short Attention Spans Without Losing Your Brand Voice appeared first on McFadden/Gavender.
Delectables Earns Global Title as Top Wet Cat Treat Brand
Delectables has been recognized as the number one wet cat treat brand globally, according to Euromonitor International's research on retail value sales for 2025. This ranking highlights Delectables' strong presence in the competitive U.S. cat treat market, which is projected to grow significantly by...
Morgan & Morgan Teams Up with Kyle Busch in New ‘Pit Crew’ Ad
Morgan & Morgan, known as the largest injury law firm in the United States, has launched a new advertisement titled 'Pit Crew' featuring NASCAR driver Kyle Busch. This ad is part of a broader 'Power Move' campaign, which aims to underscore the firm's confidence and reliability in high-stakes legal s...
Hisense Teams Up with Terry Crews for ‘Out Host’ Campaign
Hisense has launched a new campaign titled 'Out Host' featuring actor Terry Crews, in anticipation of the FIFA World Cup 2026. The campaign, created by Agent42 New York, aims to reposition Hisense as a brand that enhances hosting experiences. It highlights how the company's products can facilitate m...
Grubhub Unveils ‘Gold Digging Season’ for May’s Member Appreciation
Grubhub has launched its latest campaign, "Gold Digging Season," to promote the annual Gold Days of Grubhub+ event occurring throughout May. The campaign, developed by Anomaly, highlights the extensive savings available to Grubhub+ members, amounting to over $5 million across 10,000 exclusive deals,...
Progressive Insurance Tackles Small Business Chores with ‘Monster To-Do List’
Progressive Insurance has launched the fourth installment of its 'Monster To-Do List' campaign, created in collaboration with Arnold. This campaign aims to resonate with micro-business owners by highlighting the ever-present to-do list that accompanies running a small business. The latest creative w...
O Boticário ‘Farewell’ for Mother’s Day, Flipkart Kodinhi and more: best new creative ads
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this [...] The post O Boticário ‘Farewell’ for Mother’s Day, Flipkart Kodinhi and more: best new creative ads appeared first on Bhatnaturally.
Inside the Ad Law Tool Kit: Fee Disclosures
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Fee Disclosures When customers check out, they are used to seeing a list of fees accompanying...
Online Retailers Face Rising Risk from Strike-Through Pricing Claims
A recent review of civil filings in Washington, DC reveals a conspicuous pattern challenging strike-through pricing: a single nonprofit plaintiff, represented by a small group of attorneys, has filed more than 150 lawsuits against online retailers across the country—many of them small businesses. Surge in DC CPPA Pricing Lawsuits A DC-based organization is filing the wave...
Maintaining Brand Safety and Integrity in the AI Slop Era
Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an ADWEEK House Possible panel co-hosted with Silverpush, industry leaders tackled that question as well as how to evaluate risk and protect your brand’s media buy in an ever-messier landscape. Brand integrity on the […]
