Pop quiz: Connecting with last-minute buyers in December and beyond
Unlock AI-powered tips to reach last-minute holiday shoppers, keep campaigns fresh, and drive results into January with Microsoft Advertising.
I Hated Billboards
I swore then and there, I would never, EVER, EVER, work in billboards. The post I Hated Billboards first appeared on OOH TODAY.
The 7 Media Trends That Defined 2025
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.
From M&A to Live Sport Campaigns: CTV Leaders’ Predictions for 2026
As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year is in a state of flux - especially with AI continuing to disrupt media planning, ongoing moves on the tech side to simplify CTV buying, and the Read More
OBIE Awards Move to NYC In October ’26
Beginning in 2026, the OBIEs will debut as a standalone event in October in New York City The post OBIE Awards Move to NYC In October ’26 first appeared on OOH TODAY.
Mother adds two new ECDs to its London line-up
Mother has promoted Tomas Coleman and Derek Man Lui to Executive Creative Directors. In their new roles, they will report to Felix Richter and lead creative for KFC and other brands. Coleman and Lui have worked on some of Mother’s bigger-scale campaigns this year, including the “Keep thinking” campaign for Anthropic and “Supersized Stream” for … The post Mother adds two new ECDs to its London line-up first appeared on More About Advertising.
McDonald’s Netherlands Released An AI Holiday Commercial, And People Are Not Lovin’ It
First Coca-Cola, now the Golden Arches. Normally, a brand would be thrilled if its new holiday commercial went viral, but a new McDonald's Netherlands ad has gone viral for all the wrong reasons. Originally posted to YouTube on Dec. 6, the holiday commercial was clearly made using generative AI, and it also features a label disclosing it …
News
Post Content
