How to Market With Gen Z, Not To Them
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
The NFL Merch Designer for Stars Like Taylor Swift Is Making a Chair for La-Z-Boy
Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers
AI Slop Is Fooling Advertisers’ Verification Tools
Social media platforms remain at the forefront of the problem
Politico Rolls Out 5 New Energy Newsletters to Retain Subscribers
The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.
BBH hits a different note for Monzo
Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one of those new internet banks that’s quietly taking over the world. Would a bluesy laid-back feel have worked for BBH’s previous big banking client Barclays? Not really – although the ads were excellent, such companies … The post BBH hits a different note for Monzo first appeared on More About Advertising.
Protecting What Matters Most: Billboard Insurance
protecting your digital display...it’s not always a matter of if something will happen but when. The post Protecting What Matters Most: Billboard Insurance first appeared on OOH TODAY.
“SHAME ON YOU GOOGLE”
surrounds Google’s Chelsea campus after the tech giant allegedly exploited an organic search glitch to capture nearly $100,000 in advertising spend The post “SHAME ON YOU GOOGLE” first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From Red Bull to Spiderman--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Gotta Catch This Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life
CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, the TVC gives CHERY's "For Family" brand proposition a warmer, more human expression, while reinforcing the brand's promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology. The article Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing[...]
