Nail Communications has received a Boston/New England Regional Emmy® Award for Outstanding Commercial – Single Spot, according to Nail Creative Partner, Alec Beckett. The commercial was created for The Elms—one of The Newport Mansions, a long-time agency client.
Working with the museum’s curators, Nail homed in on the story of the Berwind family, whose coal mining fortune built The Elms, and the staff of immigrants who went on strike over working conditions in one of the earliest examples of labor protest in the country.
“We distilled that history down to the theme of ‘American ambition.’ Then we set out to dramatize this history in the form of a theatrical trailer,” explained Beckett.
“Live the Drama” at The Elms Extended Trailer.
“One of our key strategic goals is to generate more interest in the mansions among younger, more diverse audiences.” added Kevin O’Leary, Marketing Director for the Newport Mansions, “And this cinematic approach has proven extremely effective.”
The Boston/New England Chapter of the National Academy of Television Arts and Sciences is dedicated to the advancement of the arts and sciences of television, the fostering of creative leadership in the television industry, and the encouragement of excellence in artistic, educational, cultural and technical progress.
Winners were announced the 49th Boston/New England Emmy® Awards Gala held at the Marriott Boston Copley Place on Saturday, June 6, 2026.
ABOUT NAIL COMMUNICATIONS
Nail Communications is a creative agency where every brand finds its fascinating. For 28 years, Nail has made award-winning advertising, design, and branding work for regional, national, and global brands. www.nail.cc
ABOUT NEWPORT MANSIONS
The Preservation Society of Newport County, Rhode Island, is a nonprofit organization accredited by the American Alliance of Museums. It is dedicated to preserving and interpreting the area’s historic architecture, landscapes, decorative art, and social history. Its 11 historic Newport Mansions properties – seven of them National Historic Landmarks – span more than 250 years of American architectural and social development.
CREDITS
Creative Direction: Alec Beckett, Brian Gross
Strategy: Stephen Fitch
Senior Creative: Sam Holland
Senior Creative: Iman Richards
Senior Producer: Cameron McCormack
Senior Editor: Jack McKenna
Account Director: Susan Hasten
Production Company: Sovereign State Films
Director: Pete Sestina
Color: Phil Choe
