Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative. The post Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization appeared first on AdExchanger.

On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of skepticism regarding the "hexa" to reinforce that, historically, it was precisely in the most improbable moments that Brazil defied the odds and won its five World Cup titles. A historic partner of the Brazilian National Team and a constant presence in the country's football culture[...]

Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.

Amazon is expanding its creative tools for advertisers.

The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.

The White Stripes' 'Seven Nation Army' gets a Unilever makeover.

Disney gives ADWEEK an inside look at the build, stunts, and surprises of its 2026 upfront presentation.

At 6 o’clock on a snowy Sunday morning in 1986 Mary Wear and I drove my VW Beetle round London and set up a tent outside the front door of a selection of agencies we wanted to work at. Mary stood inside the tent and stuck our black Art Care portfolio through the tent flaps. … The post Damon Collins: 40 Years in advertising – here’s to choosing the difficult path first appeared on More About Advertising.

Quick service restaurant brand Chopstix Noodle has appointed Dude London as its creative agency. Chopstix has 140 stores and 170 locations across the UK. Dude will work alongside long standing partner Down at the Social, which has handled PR and new store openings for the brand since 2019. Head of marketing Leanne Parker says: “We’re … The post Dude wins Chopstix Noodle first appeared on More About Advertising.

The platform can be accessed via an MCP server, allowing users of Claude and ChatGPT as well as AI agents to plan and reserve inventory directly The post Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking first appeared on OOH TODAY.