In Memoriam: Tim Pace
Recently we came across news that Tim Pace passed away. For those who have been around the industry long enough, you almost inevitably crossed paths with Tim at some point. … The post In Memoriam: Tim Pace first appeared on Idaho Ad Agencies.
Burger King welcomes Boomers. After a fashion
Boomers are getting a rare moment in the spotlight in Buzzman Paris’ new campaign for Burger King. But it must surely have been Gen Z creatives who chose to dismiss the Boomer stage of life as bedevilled by aching backs, stiff knees, flying toupees and bald spots. To add insult to injury, the new Boomer … The post Burger King welcomes Boomers. After a fashion first appeared on More About Advertising.
Norah O’Donnell Named 60 Minutes Correspondent as New Talent Announced
Four other reporters were named to the CBS News program
VideoWeek Podcast: #60 Jacques Le Mancq, Broadpeak
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jacques Le Mancq, President & CEO at Broadpeak. As live streaming continues to grow, particularly in sports, Le Mancq discusses the challenges of delivering live events at scale. The conversation also explores: - The video and TV tech hub in Read More
Week in Charts: Free Streaming Services Offset Declines in Streaming Film Releases, Netflix Leans on GenAI, and In-Housing Remains Strong
In this week's Week in Charts, free streaming services offset declines in streaming film releases, Netflix leans on GenAI, and in-housing remains strong. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week New Read More
Experiential is Central to Cannes Lions’ Evolution
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
How Long Should a Billboard Campaign Run? Why 12 Months Delivers the Best ROI b
Billboard advertising doesn't need a huge budget to prove its worth. Discover 5 low-cost ways SMEs can measure real campaign success without breaking the bank The post How Long Should a Billboard Campaign Run? Why 12 Months Delivers the Best ROI b first appeared on Billboard Media.
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
Balancing Brand Equity and Innovation in Automotive Advertising
iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
