Darn Tough Showcases Vermont Craftsmanship in New Sock Campaign
Darn Tough has introduced a national advertising campaign titled "We Make One Thing And One Thing Only," focusing on the craftsmanship behind its socks. The campaign, developed by Someoddpilot, provides a humorous perspective on the manufacturing process at Darn Tough's Vermont mill. It features a 6...
C-Flight and Origin Could Deliver “Massive Step Forward for the Industry” – Buy-Side View with Zenith’s Samantha Doughty
Reach and frequency remain the most important metrics in video and CTV advertising, says Samantha Doughty, AV Investment Director at Zenith, but the industry still lacks consistency from a measurement perspective. However, projects like C-Flight and Origin are working to connect up reach in video environments, which would represent a "massive step forward for the Read More
This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns
Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […] The post This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns appeared first on AdExchanger.
The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook
With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […] The post The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook appeared first on AdExchanger.
ITV says its biggest-yet World Cup is a ‘six-week Super Bowl’ for advertising
Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising. The channel is airing 51 of the 104 matches across the men’s tournament, co-hosted by the US, Mexico and Canada, which is the biggest yet after an expansion from 32 to 48 teams.
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
The account is estimated to be worth around $250 million.
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t
Alexa for Shopping is opening up new ad opportunities.
DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup
With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.
How Crocs Made a Punchline Into a Competitive Advantage
Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.
