The global Art Directors Club, part of The One Club for Creativity, announced the more than 100 creative professionals from around the world who will serve on the jury for the global Young Guns 24 competition. ADC Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creative professionals.  The program is open to those ages 30 and under who have been working for at least two years, full-time or freelance. Eligible entrants can submit a combination of professional and personal work. A sampling of some of this year’s global jury by region, including past YG winners as indicated,[...]

NatureSweet has debuted its charming crew of new brand mascots, the Teamatoes, to the world for the first time in "Taste All the Good," a new digital campaign that brings the brand's characters into a live-action environment.  Created by 270B, the creative agency awarded AOR for NatureSweet earlier this year, the campaign introduces the brand’s new positioning unifying both flavor and purpose. It pairs the introduction of the Teamatoes with the brand's new creative direction centered on celebrating incredible flavor, joyful moments, and the belief that when things are done right, life tastes better. Travis Laveault, Director of Omnichannel &[...]

There may be no two greater symbols of connection than a table and a soccer pitch. One has brought people together for centuries. The other has united nations for generations. Last week, the two came together at a record-breaking brand experience: The World Table. Created by Los Angeles-based creative agency Wolfgang and Teremana® Tequila, the activation set the Guinness World Record for the world's longest foosball table while bringing fans from across the globe together. On July 11th, at Brooklyn Navy Yard in New York City, fans gathered around a custom-built 525-foot foosball table, with bespoke artwork representing 48 different[...]

If you're buying street furniture to hit a young summer audience, frequency is the mechanism, not footprint. The same fixed shelter network The post The Summer Youth Audience Is a Frequency Story, Not a Reach Story first appeared on OOH TODAY.

VIOOH partners with b.drops to unlock programmatic DOOH access in Brazil's self-care and wellness environments The post VIOOH Partners with b.drops first appeared on OOH TODAY.

Philadelphia doesn't hand out compliments. This one earned it. The post The Best Billboard I Saw Today first appeared on OOH TODAY.

The holdco inked new client deals in Q2 with Adidas, IBM, and Subway.

Image source: google The fitness equipment industry is famously crowded. Scroll through Instagram or TikTok on any given day, and you’ll see thousands of ads selling resistance bands, adjustable dumbbells, and smart home gyms. Yet, one piece of gear consistently cuts through the noise and keeps growing in popularity: the weighted vest. Whether driven by […] The post How to Build a Winning Marketing Strategy for Weighted Vests & Tactical Gear appeared first on .

By Abirame Shanthakumar Introduction  Mobile billboard advertising is a pivotal strategy in the market for franchise owners to stay ahead of the competition. They offer a dynamic way to engage with their target audiences. Brands can use the mobility, localized reach, and flexibility of this advertising medium to increase their brand presence and drive measurable […] The post How Mobile Billboards Support Franchises appeared first on .

Müller and Myprotein have introduced a new advertising campaign titled 'Together Hits Different,' aiming to highlight the benefits of teamwork in the protein-enriched dairy sector. The integrated effort, developed by VCCP, centers around a 60-second hero film featuring influencers GK Barry and Paul...