Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming Ads For Kids appeared first on AdExchanger.
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.
MAA Ad of the Week: Irn Bru from Lucky Generals
Early leader in the World Cup ad stakes seems to be this effort for Irn Bru by Lucky Generals. System1 scored it 5.9, in reality its highest score, suggesting the ad wows audiences, drives sales and cures cancer. As is now expected it highlights the seeming psychosis that affects these island nations when big football … The post MAA Ad of the Week: Irn Bru from Lucky Generals first appeared on More About Advertising.
Hornby’s Got Talent – for more than advertising
You never quite expected Jeremy Clarkson to have the nation in tears – tears of rage maybe – but the motoring hack/columnist turned farmer and beer producer, is surfing a tide of emotion with his Hawkstone Farmers Choir (named after the beer) breathing some much-needed new life into ITV’s Britain’s got Talent talent show. Here’s … The post Hornby’s Got Talent – for more than advertising first appeared on More About Advertising.
New WPP group CSO Baiju Shah shows direction of travel
WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed as group CSO on top of his AKQA duties. AKQA itself has suffered a number of senior level exits led by founder and former CEO Ajaz Ahmed. His new Studio.One has already won WPP client … The post New WPP group CSO Baiju Shah shows direction of travel first appeared on More About Advertising.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Uber Eats to American Eagle
Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.
How Degree Is Positioning Itself For The World Cup
In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.
Publisher Problems, DSP Solutions; Who’s Tagging Out?
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory […] The post Publisher Problems, DSP Solutions; Who’s Tagging Out? appeared first on AdExchanger.
OOH Moves Today – 42 Moves This Week!
Talon, AdClub of Toronto, Intersection, Excite OOH, Dentsu, Global, Bauer Media Outdoor, Havas, Adkom, Farmers Insurance, Indeed, Alight Media, Publicis Media, Zero Gravity Marketing, The Ark Media, DOOH.com, Havas Play, Orange Barrel Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 42 Moves This Week! first appeared on OOH TODAY.
TSN Smart Campus and NextGrad Partner
college and career resources right where 2.5 million students already are every day...empowering students, supporting educators, and building stronger connections The post TSN Smart Campus and NextGrad Partner first appeared on OOH TODAY.
