World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which … The post World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever first appeared on More About Advertising.
BMW turns tables on corners
Haven’t seen anything like this for a while but BMW in the UAE is going all noir with a courtroom drama about corners, a nuisance when you’re driving a sporty ‘M’ in those parts it seems. From Serviceplan Middle East for BMW importer AGMC, directed by Nalle Sjöblad through DejaVu Productions. Will it be a … The post BMW turns tables on corners first appeared on More About Advertising.
George Parker: is the ad business looking up?
I just finished re-watching the movie… “Don’t Look Up!” It is a funny, accurate and excruciating examination of the warped priorities and agendas of the people who have the largest control over our lives… i.e. Politicians. Those douchenozzles who invariably care more about how events, fads, fashions and attitudinal changes will impact their polling numbers … The post George Parker: is the ad business looking up? first appeared on More About Advertising.
Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Exec
The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy.
Younger Audiences “Reaching Saturation” in Streaming Finds Ofcom
While viewing on SVOD services continues to grow in the UK, overall at-home video viewing declined last year, according to the latest Media Nations report from Ofcom, while younger audiences are "reaching saturation" in streaming consumption. The findings are set against a backdrop of rising competition from social media, and plateuing penetration of SVOD services Read More
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as […] The post The Hardest KPI In Advertising appeared first on AdExchanger.
The Sheep That Bit Back; Apple’s Buying The Cheap Soap
Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But […] The post The Sheep That Bit Back; Apple’s Buying The Cheap Soap appeared first on AdExchanger.
Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec
The $1.3 billion startup named the former Braze and McCann exec to the newly created role
Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
