OAAA Adds New Industry Leaders
the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home The post OAAA Adds New Industry Leaders first appeared on OOH TODAY.
Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker
Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.
Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room
The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI
From the data stack to the AI tools that help teams move faster without losing quality or brand control.
TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.
Week in Charts: Jeff Green on LLM Ad Strategies, Buyers Lean into Agentic AI for Video Campaigns, and the Defining Factors of Quality Inventory
In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Rakuten TV Signs Up to Barb Measurement
Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise Rakuten TV Enterprise, the B2B arm of streaming business Rakuten TV, announced this morning it has signed up to be measured by Barb, the UK's broadcaster-owned TV measurement JIC (joint industry committee). The move will see Rakuten's streaming content in the UK, Read More
From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery
The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with […] The post From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery appeared first on AdExchanger.
Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent
Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift
From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner
From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner By Barry Frey, President, CEO, DPAA Global www.dpaaglobal.com Reflecting on Ted Turner’s passing last week, one cannot help but be moved by the extraordinary impact he had on media, our industry, and people around the world. In moments like this, I find […] The post From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner first appeared on OOH TODAY.
