Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree
The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad […]
Streaming Platforms Are Looking For Their Wordle
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI
Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad revenue across Meta’s family of […] The post Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI appeared first on AdExchanger.
Automatic Renewal Compliance: What Lawyers Aren’t Telling You About Your Biggest Legal Risks
Nearly every automatic renewal article gives companies the same advice: make your disclosures clear and conspicuous, obtain affirmative consent, send acknowledgment notices, and offer a simple cancellation mechanism. This advice is correct, but it’s also incomplete. Venable’s Autorenewal Solutions Team (VAST) has spent years defending companies in automatic renewal investigations and class actions. That experience has taught us that many of the biggest legal risks don’t hinge on the wording of the checkout page. Instead, the Federal Trade Commission (FTC), state regulators, California’s Automatic Renewal Taskforce (CART), class action plaintiffs’ lawyers, and payment processors increasingly analyze subscription programs based on[...]
Week of July 20 Morning News Ratings: Today Squeaks by GMA in Total Viewers
But GMA shrinks Today's demo lead.
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to Omnicom and IPG’s combined revenue […] The post Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2 appeared first on AdExchanger.
Week of July 20 Evening News Ratings: CBS Evening News Gets Gains
ABC News and NBC News maintain strong leads.
Elon Musk’s X and WFA End Multiyear Legal Spat
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the market, other countries are catching on fast. The short-form, soap-opera-style social media content has its origins in entertainment, but Waitrose caught on early to the marketing potential with with Wonderhood’s “Sweet Suspicions” Christmas campaign, and … The post Co-op joins Apple, Waitrose, Maybelline in microdrama move first appeared on More About Advertising.
