A world of similarities / Une idée piquée à Spike!
THE ORIGINAL? Kenzo World Eau de Parfum – 2016 Click on the image to enlarge Watch the TV Commercial (You Tube) Source : AdForum, EPICA AWARDS GOLD Directed by Spike Jonze (USA) LESS ORIGINAL Festival Dvorákova Praha – 2026 « Don’t be so dramatic, stay classy » Click on the image to enlarge Watch the TV Commercial (You Tube) Agency : […]
Sony WPP Rebate Fraud Allegations Reawaken Age-Old Debates in Adland
New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.
To Avoid AI Marketing Traps, Become a Hybrid CMO
The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
NFL Stars Show Off New Celebrations in Season Kickoff Campaign
NFL players such as Bijan Robinson break out their best moves for new marketing push.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put […] The post Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion appeared first on AdExchanger.
Can Twitter founder Jack Dorsey really save social media?
Divine, a new social media platform that promises no AI, no under 13s, and no ad algorithms, launches today with backing from Jack Dorsey, co-founder of Twitter. There’s a lot of nostalgia for the community feel of pre-Musk Twitter, and Divine is playing on a parallel yearning for simpler times by launching with 500,000 archived … The post Can Twitter founder Jack Dorsey really save social media? first appeared on More About Advertising.
Google shows us how to be a world class creative – with its AI
No CCO has had a biger impact on the global creative scene than FCB’s Susan Credle in recent yeara, not that that stopped merciless owner Omnicom nixing the brand when it took over IPG. So the great practitioner finds herself at something of a loose end and she’s been signed up Google, along with other … The post Google shows us how to be a world class creative – with its AI first appeared on More About Advertising.
DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of “Real Connections”
CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer to Speak, along with Top Leaders from Stagwell and Omnicom’s Mediahub The post DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of “Real Connections” first appeared on OOH TODAY.
Email Marketing for OOH Operators: The Channel Nobody Is Using
For most independent OOH operators, that list receives exactly one type of communication: a phone call, The post first appeared on OOH TODAY.
