The Playbook for a High-Performance BDC
A high-performing Business Development Center (BDC) is no longer just a lead response function. It is the operational core of dealership revenue. When structured correctly, it improves marketing efficiency, stabilizes attribution, and creates a measurable advantage in both sales execution and inventory turn. For many dealerships, performance issues are not caused by lack of effort. They come from breakdowns in ownership, inconsistent processes, and weak data discipline across teams. The post The Playbook for a High-Performance BDC appeared first on Stream Companies.
Fox to Acquire Roku in $22 Billion Deal
Fox Corporation has announced it will acquire Roku in a deal valuing the US-based smart TV and streaming company at $22 billion. The definitive agreement sees Fox pay $160 per share in a combination of cash and Fox Class A common stock. The transaction combines Fox's sports, news and entertainment content, as well as the Read More
CTV Publishers Are Starting to Embrace Transparency
For years, transparency in CTV has been one of the industry's most stubborn issues, with buyers frequently complaining that they don't always know exactly where their ads are ending up. It'll undoubtedly once again be a point of discussion at next week's Cannes Lions. But something may be shifting on the sell-side. Srishti Gupta, Chief Read More
Fox Announces Plans To Acquire Roku For $22 Billion
Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger.
The Future Of Bidding Won’t Be Won By DSPs Alone
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome […] The post The Future Of Bidding Won’t Be Won By DSPs Alone appeared first on AdExchanger.
Mother wins brief to humanise QuickBooks
Mother has many valuable qualities and one of the them is the ability to bounce back from reverses. In the UK it may have lost Ikea to VCCP (a bit of head scratching here although VCCP and Mother have been playing pass the parcel with our Agency of the Year selection for the past few … The post Mother wins brief to humanise QuickBooks first appeared on More About Advertising.
Uber Eats, Taylors of Harrogate and more: best new creative ads
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling [...] The post Uber Eats, Taylors of Harrogate and more: best new creative ads appeared first on Bhatnaturally.
1st-Party Data Is Driving Down Your Street
First-Party Data Is Driving Down Your Street By Aubrey Lundgren | Lime Media Every marketing team in the country is having the same conversation right now. Third-party cookies are disappearing. Digital targeting is getting harder and more expensive. Audiences are fragmenting across platforms that are increasingly reluctant to share data. And the pressure to find […] The post 1st-Party Data Is Driving Down Your Street first appeared on OOH TODAY.
5 New Opportunities —OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 5 New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
Daktronics Introduces “The Whale”
“The Whale” measures 9 meters high by 38 meters wide and features 10-millimeter pixel spacing. The post Daktronics Introduces “The Whale” first appeared on OOH TODAY.
