Mizba Lakdawala-Sajan, Digital Marketing Manager at Can't Miss US, writes about what mobile billboard campaign data reveals The post The CPM Myth: What Mobile Billboard Campaign Data Actually Reveals first appeared on OOH TODAY.

This collaboration enables brands to pair impactful experiential activations with iconic out-of-home media, creating deeper audience engagement across Los Angeles. The post  Intersection’s IRLX and KEVANI Announce Strategic Sales Partnership for OOH and Experiential Media in LA first appeared on OOH TODAY.

Leith for Brand Scotland's national campaign has 3000 athletes from 74 nations and territories prepare to compete for medal glory at the Commonwealth Games in Glasgow. The post Brand Scotland launches new ‘Feel it All’ campaign to welcome international visitors to the Glasgow 2026 Commonwealth games first appeared on OOH TODAY.

Meta's New Disclosure Tags: A Social Media Agency's Perspective Transparency is becoming the standard across digital marketing, and Meta's updated AI disclosure tags on Facebook and Instagram are leading the charge. For advertisers, staying ahead of these changes helps keep campaigns running smoothly and avoids unexpected account flags. Navigating Meta's evolving rules requires a social media agency that understands how to keep campaigns compliant without sacrificing creative performance. Rather than viewing updated platform tags as a hurdle, proactive brands are adapting their campaign operations to stay aligned with Meta's shifting ecosystem. The Evolution of Transparency Meta's approach to platform integrity[...]

Visuals: https://getbehindthebillboard.com/episode-114-axel-chaldecott Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker. Axel spent nearly four decades in the industry, creating and overseeing some of the most iconic campaigns this country has ever seen. Ronseal: ‘Does exactly what it says on the tin’ AA: ‘The fourth emergency service’ Pot Noodle:  ‘The slag of all snacks’ ‘You Know When You've Been Tango'd’ These were just some of the campaigns from Howell Henry Chaldecott Lury (HHCL), the agency Axel co-founded in 1987, which went on to become ‘Agency of the Decade’ as voted by Campaign[...]

Müller, Myprotein, Morgan & Morgan

The ad business saw strong initial results from Sponsored AI Prompts.

The Stanley cup maker hopes to move beyond the Quencher Woman with new social strategy.

The holding company secured major accounts this quarter, including IBM, Heineken and Navy Federal Credit Union

Positioning your brand as a defender of universal human values.