Is advertising still a people business? Or is it, increasingly, a matter of herding unruly algorithms into some kind of order you can make money from – albeit around the edges? It’s that time of year when the bosses of the world’s biggest ad companies (some of whom are tech companies) gird their their loins … The post Ad holding bosses join search for people business missing in action first appeared on More About Advertising.

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.

RBC is putting a colourful spin on everyday banking with its latest campaign, Crochet, a whimsical new spot that explores how money shows up in the small moments that shape people's lives. Created by Battery, the campaign shifts the focus away from major financial milestones and instead highlights the everyday decisions, hobbies, and passions that influence how people think about money. At the heart of the story is a young artist whose love of crochet transforms the world around her into a vibrant handmade fantasy. As she carefully plans and creates, ordinary objects are reimagined through her craft. A record[...]

Wrangler Found the Main Stage The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Paddy Power is famed for its irreverent take on world events, and now they’re upping the ante by giving The post Ooh Ahh Adingra first appeared on OOH TODAY.

By Abirame Shanthakumar Mobile billboard trucks are a creative way to reach diverse audiences when they are on the move. In order to create meaningful and considerate campaigns, adherence to cultural sensitivity is required. Understanding and respecting the cultural distinctions of the audience is a key component of cultural sensitivity. It’s important to realize how […] The post Cultural Sensitivity in Mobile Billboard Campaigns appeared first on .

By Abirame Shanthakumar A brand partnership between FIFA and Lenovo. Source: https://brand-innovators.com/brand-innovators-fifa-world-cup-ad-tracker-2026/ The FIFA World Cup is from June 11 to June 19, 2026, with Toronto and Vancouver being host cities. As this mega event approaches, businesses are looking for ways to catch the attention of FIFA fans. This is due to the expected surge […] The post How Mobile Billboards Can Be Used During the FIFA World Cup appeared first on .

By Abirame Shanthakumar How Airport Advertising Shapes Consumers Minds An important aspect of advertising is location, and airports are prime locations for advertising. Visibility drives attention and action. In the airport, advertising elevates perception, shapes behaviour, and creates global awareness, doing more than just grabbing attention. This is because airports are cultural hubs. Consumers from […] The post The Psychology of Airport Lounge Advertising appeared first on .

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why appeared first on AdExchanger.