Data Strategies Are Evolving From Single Video Campaigns to Building “Lifetime of a Brand”
Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More
Rakuten TV Hopes Other Streaming Companies Follow in Joining Barb
This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the Read More
Forget Dances. TikTok Wants People To Shop
TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […] The post Forget Dances. TikTok Wants People To Shop appeared first on AdExchanger.
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
Jeep Wrangler Marks 85 Years With Muscle From Captain America
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion
Part of SMG’s growth includes a unique deployment at Colorado State University (CSU), where Daktronics displays serve multiple purposes The post Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion first appeared on OOH TODAY.
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
(Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore
I wouldn’t say it’s been a stellar year for Cannes-worthy work. Usually by this time of the year, there would be a bunch of guaranteed winners that everyone agreed on. But this season seems a little thin. One that did catch my eye was this beautiful piece for Kit Kat. While there have been a … The post (Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore first appeared on More About Advertising.
Never Trust A Sponsored Result; Brokering A Peace
Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into payments and subscriptions that were practically impossible to cancel. Well, the DOJ is back and taking another crack at Google […] The post Never Trust A Sponsored Result; Brokering A Peace appeared first on AdExchanger.
