MilkPEP Engages Teens with YouTube Series ‘milkXP’ Featuring Top Creators
MilkPEP, in collaboration with GALE, has introduced 'milkXP', a YouTube series aimed at making educational content more engaging for teenagers. The series partners educators with popular content creators such as Ben Azelart and Lexi Rivera to deliver lessons on real-world topics. The initial focus o...
National Pork Board Celebrates Heritage with ‘Cooking Pork Memories’
The National Pork Board has launched a new campaign titled 'Cooking Pork Memories,' leveraging social media to honor culinary traditions. The campaign features actor Paulina Chávez, who starts the initiative by preparing her grandmother's Carne de Puerco con Nopalitos, a traditional pork dish. The c...
How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
VideoWeek’s Guide to DMEXCO 2026
It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming interviews outside the press hall and across the exhibition halls. You'll be able Read More
“A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry
With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial strain, and has recently moved to distribute content on YouTube in order to reach younger viewers. Read More
Spring Summer 2025
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Cooking Pork Memories
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Agency: PICO LOVE
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Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
Publishers are sitting on a treasure trove of audience data. But, to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced on Monday. The integration addresses the longstanding audience targeting problems from […] The post Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers? appeared first on AdExchanger.
Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post Oh My God, He Admit It; Skins In The Game appeared first on AdExchanger.
