Papa Johns Can Predict When Your Fridge Is Empty
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.
The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It
Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing […] The post The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It appeared first on AdExchanger.
California Regulatin’
There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated […] The post California Regulatin’ appeared first on AdExchanger.
The Real Innovation Story at NRA Show 2026 Wasn’t on the Menu
How consumer expectations are reshaping the restaurant industry and other observations from the 2026 National Restaurant Association Show. The post The Real Innovation Story at NRA Show 2026 Wasn’t on the Menu appeared first on The LOOMIS Agency.
Fake OOH, real lookalike / Une créativité de façade?
THE ORIGINAL? Whirlpool MaxiSpace dishwasher – 2024 Click on the image to enlarge Source : Creapills Agency : Mai 69 (France) LESS ORIGINAL Miele Hydroclean built-in oven – 2026 Click on the image to enlarge Watch the video (You Tube) Agency : Kosmo (France)
Street Furniture: What OOH Media Owners Should Know
Daktronics podcast Street Furniture Update with Lori Sieler, Project Manager, shares what street furniture is, what’s new, and how media owners can use it to expand digital advertising The post Street Furniture: What OOH Media Owners Should Know first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From World Cup to Watches--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Summer Spending Is Up. Is Your Small Business Visible Enough to Benefit?
Discover why summer is one of the best times for small business marketing and how increased visibility can help attract more local customers The post Summer Spending Is Up. Is Your Small Business Visible Enough to Benefit? first appeared on Billboard Media.
(Not) Top Tips for Cannes: A&ETBWA’s Ant Nelson & Mike Sutherland
Cannes can be a bit of a lottery. Work which cleans up at other award shows, barely makes a shortlist and work you’ve never seen before sweeps the board. You just never know. But here are two pieces of work which we think are well worthy of a prized Lion. Anthropic Claude: A Time and … The post (Not) Top Tips for Cannes: A&ETBWA’s Ant Nelson & Mike Sutherland first appeared on More About Advertising.
Did Aldi really fashion a World Cup winner? System1 think so
Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement firm System1 has upset the applecart rather by spurning the likes of Nike and Adidas for Aldi. Here’s their top scorer, from 2022. Beating the likes of this from Nike (many people’s favourite and an … The post Did Aldi really fashion a World Cup winner? System1 think so first appeared on More About Advertising.
