DOOH You Like Women’s Sports?
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? appeared first on AdExchanger.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps appeared first on AdExchanger.
Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing […] The post Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing appeared first on AdExchanger.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate. And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered […] The post Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue appeared first on AdExchanger.
Reddit Had A Great Q2, But Investors Have AI Search Jitters
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year over year to $805 million and advertising revenue up 64% YOY to $762 million, the company’s stock cratered on Thursday, sliding nearly 13% in after-hours trading. Why? Because AI. Specifically, Wall Street is fixated on how AI […] The post Reddit Had A Great Q2, But Investors Have AI Search Jitters appeared first on AdExchanger.
Week in Review: LHF Rules Dent ITV Revenues, Unilever and Coca-Cola Shout Out World Cup, and AI Traffic Drops Hit UK Publisher Revenues
In this week's Week in Review: ITV reports H1 earnings, the World Cup boosts sales for Unilever and Coca-Cola, and AI traffic drops hit UK publisher revenues. Top Stories LHF Rules Knock £20 Million From ITV Revenues The new rules around Less Healthy Food (LHF) advertising knocked around £20 million from ITV's H1 revenues, according Read More
MAA Ad of the Week: Monzo from BBH
It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. Interesting choice of Van Morrison. Are they aiming … The post MAA Ad of the Week: Monzo from BBH first appeared on More About Advertising.
How the 60 Minutes Editorial Process Is Supposed to Work
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese’s
Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.
OOH Moves Today – 48 Moves This Week!
Google, Must View Networks, blowUP media UK, Marquee TV, Posterscope, Bauer Media, Publicis, TripleLift, Clear Channel, Momentum Worldwide, ODN, Lamar, CVS Health, Candooh Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week! first appeared on OOH TODAY.
