In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […] The post The AI Tool That’s Giving Landlords A Leg Up On Zillow appeared first on AdExchanger.

Publicis Groupe CEO Arthur Sadoun has a talent for grabbing headlines, and this latest stunt is a clever ruse to get clients (and press) interested ahead of the Cannes festival. It’s a short film which asks, “Have we gone too far?” in making overblown claims to clients in order to win business. The film has … The post Sadoun asks ‘Have we all gone too far?’ in the race to win pitches first appeared on More About Advertising.

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […] The post Hyundai Tests Containerized Ad Tech To Drive New Efficiency appeared first on AdExchanger.