The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control
ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising. Impressions, searches and even transactions that once traveled through websites will increasingly […] The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.
Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up
More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River “because once a Netflix show hits two seasons, that’s where they dump its body.” Jokes aside, despite the new location […] The post Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up appeared first on AdExchanger.
Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between ad agency holding groups. What happened to the once mighty ad agencies of Madison Avenue and Soho, whose great creative and strategic minds used to make … The post Omar Oakes: Why one in four WPP shareholders aren’t convinced first appeared on More About Advertising.
Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus, Inc., Expanding Brand Opportunities Across Downtown Phoenix
Phoenix's #1 pedicab company teams up with national OOH advertising leader to offer unmatched street-level exposure in Arizona's most trafficked entertainment, sports, and convention districts. The post Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus, Inc., Expanding Brand Opportunities Across Downtown Phoenix first appeared on OOH TODAY.
Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights
Schools in 36 Countries Win 2026 Young Ones Student Awards
The One Club for Creativity kicked off Creative Week 2026 by honoring winning schools and students from 39 countries in the 2026 Young Ones Student Awards ceremony at Sony Hall in New York. Based on cumulative points for all awards won by a school’s students in this year’s competition, School of Visual Arts New York was crowned 2026 Young Ones School of the Year. Overall, SVA collected two Golds, seven Silver, nine Bronze, 47 Merits, and four Portfolio wins. Rounding out the top-five ranked schools, in order, are Savannah College of Art and Design Savannah, Filmakademie Baden-Württemberg Ludwigsburg, ArtCenter College of Design Pasadena, and Miami Ad School Madrid. The One Club Global Creative College Rankings for 2026 can be viewed here. An archive of all 2026[...]
Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business.
YouTube Wants to Be a Home, Not a Launchpad
After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.
EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms
Some believe the ecommerce giant’s threat cleaned up companies' usage.
YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media
With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way.
