AKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer in the...
Visa parts ways with Wieden+Kennedy, adds Anomaly to agency roster
Visa has parted ways with agency of record Wieden+Kennedy and added Stagwell’s Anomaly to its agency roster, according to people familiar with the matter.
30-second ad slots for Super Bowl reported to be selling for $8m-plus in US
Chiefs and Eagles play in New Orleans on 9 February Viewership expected to top 120 million in US Brands such as Budweiser, Pepsi, Frito-Lay, Taco Bell and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for the Super Bowl on 9 February, with adverts selling for millions of dollars. The game, between the Kansas City Chiefs and Philadelphia Eagles, will be broadcast on Fox and livestreamed on Tubi in the US. Demand for ad space was robust this year, said Mark Evans, executive vice president of[...]
Hellmann’s hits the Super Bowl spot with ‘When Harry met Sally’ remake
This ad for Hellmann’s mayonnaise is a classic of the Super Bowl genre. VML has sent Meg Ryan and Billy Crystal back to Katz’s Deli to update the famous “orgasm” scene from their 1989 rom-com When Harry Met Sally. This time, Meg Ryan is sent into ecstasy by the addition of mayonnaise to her sandwich. … The post Hellmann’s hits the Super Bowl spot with ‘When Harry met Sally’ remake first appeared on More About Advertising.
Subway puts US creative and media into agency review
Subway, one of the nation’s largest restaurant chains, is conducting a review for its U.S. creative and paid media businesses.
NBC Philadelphia Reporter Moves to CBS News and Stations’ Community Journalism
CBS News and Stations has announced two new community journalism reporters. We're delighted to share that Lana Zak and Karen Hua are joining CBS News and Stations' national movement of community journalism. Lana will be a national correspondent based in Iowa City, Iowa, and Karen will be a reporter based in Houston, Texas. Lana and...
Lead Generators Get Eleventh-Hour Reprieve From One-to-One Consent Rule
Lead generators and the companies that rely on them can breathe a sigh of relief. On Friday evening, less than three days before an onerous regulation was set to go into effect, the Federal Communications Commission (“FCC”) reversed itself, postponing the effective date by twelve months, to January 26, 2026. The regulation, known as the One-to-One Consent Rule, would have drastically hampered the lead generation business by requiring consumers to be advised, at the time of their initial consent, what companies would have the right to solicit them, even if the consumers wished to make an open-ended request to receive,[...]
Andrew Lustigman Publishes Article in NYLJ on What Businesses Need to Know About Anticipated FTC Leadership Changes
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, published an article in New York Law Journal entitled “What Businesses Need to Know About Anticipated FTC Leadership Changes”
What is TikTok Branded Effect?
In the ever-evolving world of social media marketing, TikTok Branded Effects have emerged as a powerful tool for brands to elevate their presence. These interactive AR experiences should be utilized by your TikTok advertising agency and allow brands to seamlessly connect with TikTok’s massive user base through immersive video content. Users can overlay engaging branded […]
Hands-Free Living: The Rise of Smart Wearables and AI
On this episode of The Speed of Culture Podcast, Matt Britton talks with Shachar Scott, vice president of global marketing at Meta Reality Labs. She explores the rapid rise of Ray-Ban Meta sunglasses, the future of AR, VR, and AI wearables, and how personalization is transforming smart devices and consumer experiences. From enhancing daily life...
