Digital and AI boost UK ad spend by 11.2% to £40.7bn in 2024

If the Government is so desperate for growth, it should be right behind the UK advertising industry, which – according to the Advertising Association and WARC’s new figures – grew 11.2% to £40.7bn in 2024. In the crucial final quarter, the rise was 9.7% to £10.6 billion. Continued polarisation of online audiences and Zuckerberg’s removal … The post Digital and AI boost UK ad spend by 11.2% to £40.7bn in 2024 first appeared on More About Advertising.

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Goodfella’s sets off chain reaction in new brand statement from TBWA

TBWA Manchester have ditched Goodfella’s “Made with respect” line for something much more light-hearted and joyful. It might have originated in Ireland in the 90s, but the pizza company goes full Italian-American for this 2025 brand reboot. The idea is that the pizza is so good that it sets off a global chain of one … The post Goodfella’s sets off chain reaction in new brand statement from TBWA first appeared on More About Advertising.

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Meta CEO Mark Zuckerberg Praises Trump On Q4 Call, As Revenue Soars

The numbers $164.5 billion -- Meta's 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion -- Daily active people on Meta's family of applications in December 2024, a 5% rise from the same month in 2023. Ad impressions delivered across Meta's family of apps rose 6% year-over-year...

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Google Chrome Extensions for Digital Advertising

In the fast-paced world of digital marketing, Google Chrome extensions have become indispensable tools for advertisers and marketers. These extensions streamline various activities from blocking intrusive ads to providing insights into SEO and competitive strategies. In this article, we will explore the top Chrome extensions that marketers can leverage to optimize their campaigns and improve […]

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Welch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model

Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch's agency strategy, as it moves away from working with a single agency...

By |January 29th, 2025|Categories: News|Comments Off on Welch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model
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