Infographic: The Super Bowl Just Keeps Getting Bigger
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game ad inventory before November....
Magic Got RJ Lynch From Wisconsin to New York’s Top Agencies
Don't believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the ghost of Harry Houdini. No, really. While working as PR director at The Houdini Museum in New York, Lynch convened a seance on an...
Top 5 brand TikToks you need to know about right now
Ad Age’s ranking of the best brand TikToks of the past month.
Pablo goes to the movies for VisitBritain
Pablo has kicked off its new role for visitBritain with a four minute blockbuster – featuring the various blockbuster movies and TV shows that have been made in Britain. So there’s everything from pterodactyls to Tom Cruise (inevitably.) VisitBritain CEO Patricia Yates says: “Britain’s destinations are the real star of the show as we harness … The post Pablo goes to the movies for VisitBritain first appeared on More About Advertising.
Behind Cadillac’s first campaign with 72andSunny and its approach to EV marketing
General Motors’ Cadillac is out with its first big campaign for the electric Escalade.
Hearst Taps PMG As Its AOR to Spur Growth in Its Consumer Media Titles
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its...
Lenovo Yoga and Street Artists Take Over NYC’s OOH
“The city is our artist’s playground and the night is undeniably Gen Z's domain. We’re playfully reimagining OOH, not just on the streets, but also by The post Lenovo Yoga and Street Artists Take Over NYC’s OOH first appeared on OOH TODAY.
OOH News You Oughta Know Today
Walgreens Fridge Fiasco, Billboard Worker Death, RMN, and Awards—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
RFMN Expands with 445 Independents
RFMN owns and/or operates over 5,000 digital signs across 28 states with plans to more than double by the end of 2025. The post RFMN Expands with 445 Independents first appeared on OOH TODAY.
