There's a new administration in the White House--and a new class of journalists will be covering it. President Donald Trump's press secretary Karoline Leavitt presided over the first press conference of the second Trump era on Tuesday and revealed that, going forward, the briefing room door would be open to podcasters, social media influencers, and...

In this week's Week in Charts: Netflix positions its games offering as the new family board game night, a Chinese AI startup hits US tech stocks, and the IPA finds more women in C-Suite agency positions. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of Read More

Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has been promoted to the role of chief impact and equity officer in the U.S., according to an internal memo to...

Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site announcing the leadership change. The note states that Hassan, who led marketing at McDonald's since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald's CMO of...

Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all...

McDonald's longtime chief marketing and customer experience officer Tariq Hassan announced his resignation this week. His role will be filled by Alyssa Buetikofer, current CMO of McDonald's Canada, from Feb. 15. According to internal data, 90% of the U.S. population visits the fast-food chain every year, making it one of the biggest marketing briefs in...

The Super Bowl may be the ultimate stage for advertisers, but don't expect this year's commercials to earn the moniker "AI Bowl." Four industry experts told ADWEEK that, despite AI's growing influence in marketing, most brands are likely to lean on tried-and-true methods--celebrity cameos, humor, and emotional storytelling--for fear of igniting the ire of audiences....

Cast your mind back to 2006. Apple's iPhone hadn't been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay's Doritos was ready to hand the reins of its Super Bowl 41 ad over to creators, inviting them...

Though the Super Bowl is more than a week away, Fox may already have its MVP in Jeff Collins. Fox's president of advertising, sales, marketing, and brand partnerships took the position in early 2024 following the retirement of Marianne Gambelli, who was exiting after more than 40 years in the industry. The incoming ads chief...

Long, long ago--back in March 2023--Bill Gates declared that the "Age of AI" had begun. Artificial intelligence technology, the Microsoft co-founder announced, would soon prove as revolutionary as the internet or PCs. Almost two years later, one thing's for certain: We're firmly in the Age of AI Buzz. Since OpenAI caused a stir with ChatGPT...