A Postcard from Cannes Lions: Power Struggles, Winners, and AI
This year’s Cannes Lions, the ad industry’s biggest festival, unfolded against a backdrop of upheaval and anxiety. The industry is at a critical moment—facing “an existential crisis,” as S4 Capital […]
OOH Best Creative Last Week Today
Smirnoff, Swedish House Mafia, Goat Gummies, and more --these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Myntra’s Minimalist OOH Masterstroke for End of Reason Sale Makes Maximum Impact
Myntra has once again proven that sometimes less truly is more — especially in the...
Georgia Aquarium and World of Coca-Cola ‘Bubble’ Together in New Tourism Campaign
Given their shared hometown of Atlanta and a connecting courtyard, it was only natural for two of the city’s premier anchor attractions—Georgia Aquarium and World of Coca-Cola—to come together. This joint ticketing initiative is designed specifically with travelers in mind, offering a streamlined way to experience two of Atlanta’s most iconic destinations in one simple purchase. The effort aims to drive early summer attendance by making it as easy as a few clicks to explore the best of the city without juggling multiple bookings or time slots. Guided by agency Doe-Anderson, the campaign was created around the unifying concept of[...]
CBS Texas to Debut its AR/VR Set Today
CBS Texas has debuted its AR/VR system
FTC Targets “Merchant of Record” for Unlawful Payment Processing, TSR, and ROSCA Violations
In a development that underscores the Federal Trade Commission’s (FTC) growing scrutiny of the “merchant of record” model, the commission announced a $5 million settlement with UK-based Paddle.com Market Limited (Paddle), which processed payments for multiple businesses that allegedly sold deceptive tech support software subscriptions to U.S. consumers. The Paddle settlement, which follows a series...
FTC approves $13.5bn advertising merger but bars coordination over political content
US trade commission approves deal for Omnicom to buy Interpublic, creating the world’s largest advertising agency Omnicom’s $13.5bn acquisition of rival Interpublic can move forward on the condition the new company does not enter agreements with others to steer ad dollars towards or away from publishers based on political content, the US Federal Trade Commission said on Monday. The agreement with the agency would still allow individual advertisers to specify where their ads are shown, the FTC said. It would also settle potential claims from the FTC’s nascent investigation into possible coordination with media watchdogs who have been accused by[...]
Unilever Acquires Dr. Squatch to Deepen Its Gen Z Market Play
Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands as it increases its investment in influencer marketing. The U.S. […]
Jane Austin: Adland is stuck in an AI-sized bubble – plus a memory of someone who put people before expediency
The big lesson from Cannes? The industry’s living in an AI-generated dream world A fascist president is wreaking global havoc from the White House, the US has bombed Iran, Putin is still bombing Kiev, genocide is taking place in Gaza, and the planet is on its death bed. But you wouldn’t think any of that … The post Jane Austin: Adland is stuck in an AI-sized bubble – plus a memory of someone who put people before expediency first appeared on More About Advertising.
How MiQ is Preparing for an “AI-First Programmatic World”
As we've seen more and more AI-powered advertising technologies and tools come to market, debate is starting to emerge around the extent to which programmatic advertising will be transformed by AI. Will programmatic advertising in ten years operate fairly similarly to how it does now, made more efficient and effective by AI capabilities, or will Read More
