HexClad Super Bowl Ad Makes Gordon Ramsay Cook for Pete Davidson and Other Aliens
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded...
Uber Eats Drops More Breadcrumbs About Its Conspiracy-Driven Super Bowl Ad
Martha Stewart means business in the kitchen, and she won't be distracted by her erstwhile sous chef Matthew McConaughey, who's trying to make a connection between the salad she's tossing and the upcoming Super Bowl. "What are you talking about," Stewart says to McConaughey in the latest teaser for Uber Eats' fifth consecutive Big Game...
In Reese’s Super Bowl 59 Ad, Fans are Hungry for the Wrong Kind of Lava
Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last year, some fans have hankered for lava. Those cravings have gotten a little out of whack. See: the hungry hordes of...
Watch Bud Light’s Super Bowl ad with Shane Gillis, Post Malone and Peyton Manning
Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.
Watch cookware brand HexClad’s debut Super Bowl ad with Gordon Ramsay and Pete Davidson
HexClad’s first Super Bowl commercial implies that its pans are made from alien spaceships.
The Dispatch Is Staffing Up and Pitching ‘Sane Conservatism’
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the...
Google hit with two class-action lawsuits by Australian publishers claiming misuse of dominance
Claimants say tech giant’s actions have led publishers receiving less in ad revenue, but company says there is ‘intense’ market competition Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast Google is facing two class-action lawsuits over its dominance in the ad tech sector amid claims it is hurting news outlets, with one regional publication stating its ad revenue from the company amounts to just $20 a month. The federal court in Melbourne on Friday held a hearing for the class action brought by law firm Piper Alderman, on[...]
Harrison Ford’s MCU debut can wait. I prefer his whisky ads
Yes he’s about to be Red Hulk in Captain America: Brave New World, but a YouTube series featuring the Hollywood star being grumpy in Scotland is the best thing he’s done for years In the next few weeks, Harrison Ford will officially join the Marvel Cinematic Universe, starring in Captain America: Brave New World as both the president of the United States and Red Hulk. However, the film is shaping up to be a critical and commercial flop – maybe even the biggest Marvel flop yet – and so it makes sense that Ford would want to quickly move on[...]
Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+
Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help brands scale content production without ballooning costs. Launched last year, GenStudio integrates applications from Adobe Experience Cloud, Adobe Creative Cloud, and Firefly's AI...
Emotional marketing—why brands don’t have to be fun
When consumers want realism, positivity can be pushed so far that it becomes ineffective
