Super Bowl ads are getting less likeable
In this edition of Ad Age Datacenter Weekly: Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.
Agency news you need to know this week
Agency news to know this week including Alaska Air Group’s roster, Terri & Sandy’s anti-holding company take and more.
AI and marketing—how to break down workplace silos and improve efficiency
7 practical ways to evolve your marketing model for AI.
Marketing winners and losers of the week
Gritty’s retail play and Glossier’s buzzy event—plus, why it was a bad week for Olly and Lay’s.
Inside Reese’s volcanic Super Bowl commercial for its Chocolate Lava Big Cup
Reese’s and Erich & Kallman on the 2025 Super Bowl campaign for the new Chocolate Lava Big Cup.
How the NFL is using creators to attract a more global Super Bowl audience
The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the Super Bowl.
OOH Moves Today – 62 Moves This Week
JCDecaux, Firefly, Lindmark, Adams, OUTFRONT, Clear Channel, Whistler Billboards, Brooklyn Outdoor, Vector Media, Posterscope, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 62 Moves This Week first appeared on OOH TODAY.
Big Brands To Boston! Who’s Taking The Stage at OAAA’s 2025 OOH Media Conference
The 2025 OOH Media Conference... Act now to lock in early bird pricing and save on your conference registration before the February 28, 2025 deadline The post Big Brands To Boston! Who’s Taking The Stage at OAAA’s 2025 OOH Media Conference first appeared on OOH TODAY.
Screenverse Adds Chang Gao as First CFO
Gao’s appointment follows a $10.5 million investment in Screenverse by Volition Capital in 2024, which enabled the company to The post Screenverse Adds Chang Gao as First CFO first appeared on OOH TODAY.
BETC brings welcome storytelling to moribund EV sector
Who’d a thought it – an engaging EV ad. Instead of the usual guff – “running footage”as my old pal Jerry Judge once put it – of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg’s iconic ‘ET’ for Citroen’s new ë-C4. Directed by Gary Freedman. … The post BETC brings welcome storytelling to moribund EV sector first appeared on More About Advertising.
