How the NFL is using creators to attract a more global Super Bowl audience
The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the Super Bowl.
OOH Moves Today – 62 Moves This Week
JCDecaux, Firefly, Lindmark, Adams, OUTFRONT, Clear Channel, Whistler Billboards, Brooklyn Outdoor, Vector Media, Posterscope, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 62 Moves This Week first appeared on OOH TODAY.
Big Brands To Boston! Who’s Taking The Stage at OAAA’s 2025 OOH Media Conference
The 2025 OOH Media Conference... Act now to lock in early bird pricing and save on your conference registration before the February 28, 2025 deadline The post Big Brands To Boston! Who’s Taking The Stage at OAAA’s 2025 OOH Media Conference first appeared on OOH TODAY.
Screenverse Adds Chang Gao as First CFO
Gao’s appointment follows a $10.5 million investment in Screenverse by Volition Capital in 2024, which enabled the company to The post Screenverse Adds Chang Gao as First CFO first appeared on OOH TODAY.
BETC brings welcome storytelling to moribund EV sector
Who’d a thought it – an engaging EV ad. Instead of the usual guff – “running footage”as my old pal Jerry Judge once put it – of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg’s iconic ‘ET’ for Citroen’s new ë-C4. Directed by Gary Freedman. … The post BETC brings welcome storytelling to moribund EV sector first appeared on More About Advertising.
Omnicom/IPG merger: key client Geico weighs its options
When the impending Omnicom/IPG merger was announced Omnicom CEO John Wren remarked that, these days, client conflict isn’t the determining issue for clients it used to be. Adland’s version of Chinese Walls no doubt. But is that really the case? US insurer Geico, one of IPG’s biggest accounts reportedly, is reviewing from IPG’s The Martin … The post Omnicom/IPG merger: key client Geico weighs its options first appeared on More About Advertising.
MAA Ad of the Week: ($8m+) Hellmann’s Super Bowl from VML
Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop out as insurer State Farm has done in consequence of the LA fires. This Hellmann’s effort from VML is a minute (surely not $16m?) and Meg Rayan and Billy Crystal reprising their scene from When … The post MAA Ad of the Week: ($8m+) Hellmann’s Super Bowl from VML first appeared on More About Advertising.
Geopath Learning Lab Refresh!
Here is one of the revamped Measurement Fundamentals videos – this video covers The post Geopath Learning Lab Refresh! first appeared on OOH TODAY.
A well-deserved coffee break is due – Costa Coffee wins Campaign of the Month.
Congratulations to Costa Coffee for brewing up success and bagging themselves the first Campaign of the Month title of 2025. The post A well-deserved coffee break is due – Costa Coffee wins Campaign of the Month. first appeared on Billboard Media.
Herezie Paris ECDs pick their Desert Island Ads
Some campaigns frankly take our breath away and make us want to put down our pens (yes, we still write ideas with pen and paper), thinking, “Now that is setting the bar high.” We’ve compiled the 5 ads that had the biggest impact on us—the ones that inspire us and, let’s be honest, make us a little … The post Herezie Paris ECDs pick their Desert Island Ads first appeared on More About Advertising.
