As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […] The post As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative appeared first on Ad Tech Daily.
Bali Airport Advertising: Reach High-Spending Global Travelers
Bali continues to cement its reputation as one of the world’s most sought-after travel destinations. Blending natural beauty with rich cultural heritage and premium lifestyle offerings, the island attracts millions of domestic and international visitors each year, many of them high-spending travelers in search of unique and memorable experiences. At the core of this thriving […] The post Bali Airport Advertising: Reach High-Spending Global Travelers appeared first on The Perfect Media Group.
Kraft Heinz and Mustard Finally Drop Their Viral Sauce Collab
Kraft Heinz’s long-awaited collaboration with Grammy Award-winning hip-hop producer Mustard is finally here.
Experiential Marketing: Is Your Brand Ready For Success?
Experiential marketing is a powerful tactic, but before you start make sure you can answer these important questions. The post Experiential Marketing: Is Your Brand Ready For Success? appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
OOH Media Conference ’26
You heard it here first, the 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026 The post OOH Media Conference ’26 first appeared on OOH TODAY.
Why Your Competitors Show Up First on Google (And How to Beat Them)
You search for your own business online and see competitors filling the top spots while your company sits buried on page two or three. This frustrating reality affects millions of... The post Why Your Competitors Show Up First on Google (And How to Beat Them) appeared first on PGN Agency.
Local Weather Isn’t Just About Predicting Weather It’s About Viewer Safety
“When that relationship is severed, you have community members whose lives are at risk because they don’t have that local connection.”
Unhappy meals / Ils commencent à nous les briser « Menu »
THE ORIGINAL? Burger-King / Mental Health America – 2019 Real Meals « No one is happy all the time » Click the image to enlarge Watch the Case Study Film Source : Clio Awards SILVER Agency : Mullen Lowe (USA) LESS ORIGINAL Mc Donald’s / Mental Health Awareness – 2025 « It’s okay not to feel happy all the time » […]
Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search
Profound is working with over 100 brands, including Indeed, U.S. Bank, and Mejuri.
A Postcard from Cannes Lions: Power Struggles, Winners, and AI
This year’s Cannes Lions, the ad industry’s biggest festival, unfolded against a backdrop of upheaval and anxiety. The industry is at a critical moment—facing “an existential crisis,” as S4 Capital […]
