F1 Singapore – A Global Stage for Brand Visibility The Formula 1 Singapore Grand Prix is more than a race. It is a global cultural and commercial event that has attracted 720,000 international visitors since the F1 Singapore Grand Prix in 2008 and commands worldwide attention. Beyond the roar of engines, the city transforms into […] The post How Adidas, MasterCard and Groq Connected with Audiences during the Singapore Grand Prix 2025 appeared first on The Perfect Media Group.

The growth of CTV is providing a platform for more brands to lean into storytelling in their creative, in a shift away from performance advertising, according to Rob Edwards, Head of Media & Digital at Arla Foods, the dairy farmer-owned co-operative whose brands include Lurpak, Anchor and Castello.  In this edition of the Buy-Side View, Read More

On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads. The post How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API appeared first on AdExchanger.

ADWEEK looks back on October in TV as the media industry hangs in the balance.

As part of its ongoing mission to keep communities safe, LG&E is launching SPOOKY SIGNS - a new Halloween-themed extension of its Natural Gas Safety Campaign, using creative and eye-catching visuals to raise awareness of the signs of a gas leak. “Gas leaks are really scary, but learning the signs doesn’t have to be,” notes Britt Riley, SVP, Executive Creative Director.  “We brought our gas safety characters back for Halloween and spoofed horror movie posters as a fun way to keep safety top of mind.” With a rich mix of engaging creative and media placements, this spooky new campaign created by long-time agency partner Doe-Anderson introduces striking[...]

Unlike the early digital metrics of “views” or “clicks,” OOH in 2075 measures authentic cognitive interactions: The post Every Glance You Take, Every Move You Make, OOH Will be Measuring You first appeared on OOH TODAY.

Creativity is the soul of advertising. However, in today’s hyperconnected and dizzyingly dynamic world, you cannot thrive on creativity alone. Audiences are bombarded with content every moment. Therefore, just being creative can help you move, but not necessarily far enough! This is where innovation steps in. Advertising agencies that transform businesses into brands understand this.… Read More »How Are Advertising Agencies Evolving into Innovation Hubs? The post How Are Advertising Agencies Evolving into Innovation Hubs? appeared first on Prajapati Advertising.

Celebrities’ bodiesRachel ReevesIncome taxDogs on sofas Coco Khan’s article (Opinion, 22 October) reminded me of a visit to my GP 30 years ago, after the birth of my son. While waiting to go in, I’d been perusing the usual array of magazines featuring celebrities, several of whom had recently given birth and had seemingly bounced back into shape overnight. When I saw the doctor, a wonderful gentleman edging towards retirement, and quizzed him on how on earth this was possible, his response was quite simple: “Corsetry, my dear.”Sarah Postins Catworth, Cambridgeshire • I have a question for Rachel Reeves in[...]