What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell’s S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness … The post What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies first appeared on More About Advertising.
‘Digital Twins’: A Creative Planning Tool
ability to showcase both static and video ads in real-time, viewers will see the advertising environment exactly as audiences would in real life The post ‘Digital Twins’: A Creative Planning Tool first appeared on OOH TODAY.
WhatsApp advertising is officially happening
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact […]
Crystal Moyer Leaving WKMG in Orlando After Five Years
The Rockledge, Florida native worked at News4JAX as a traffic anchor and multimedia journalist before joining WKMG in 2020.
Maria Berrelleza to Join Telemundo Chicago as a Reporter
Berrelleza comes to the station after spending the past three years at Univision Chicago.
New York Quietly Passes Critical Consumer Protection Measures in Budget Bill
Last month, New York passed its 2025-2026 omnibus budget bill. Contained within the Transportation, Economic Development and Environmental Conservation bill are unique consumer protection provisions, including those related to automatic renewals, online return policies, and algorithmic pricing disclosures, as well as AI companions. Given the method in which they were enacted, many of these provisions threaten to take online marketers by surprise.
Select Cannes Lions winners, Canva and more: creative ads of the week
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have [...] The post Select Cannes Lions winners, Canva and more: creative ads of the week appeared first on Bhatnaturally.
How TF1 is Tackling CTV’s Co-Viewing Measurement Problem
Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one device will often be seen by multiple people, and advertisers can apply a 'co-viewing multiplier' to more accurately judge the reach of their campaign. But advertisers don't know exactly how Read More
Martini breezes in on the summer spritz market with Ogilvy
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody the carefree Italian dolce vita and all things summer for the new Martini campaign. Apparently, Bailey goes to Italy every summer and the ad was filmed at the tail end of his last trip. The … The post Martini breezes in on the summer spritz market with Ogilvy first appeared on More About Advertising.
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […] The post As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative appeared first on Ad Tech Daily.
