US ad employment is lower than previously thought—plus, Omnicom cut jobs in 2024
U.S. advertising employment started the year with a small gain of 300 jobs in January; Omnicom’s U.S. employment fell by 11% in 2024.
The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend
In this week's Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in Read More
Inside e.l.f. Beauty’s Super Bowl campaign—why it’s opting for social and streaming over a Big Game ad
After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and airing an ad on Tubi.
Longtime Detroit Reporter Al Allen Dies at 79
Al Allen, a longtime fixture on Detroit Fox owned station WJBK, has died. He was 79. Fox 2 said that Allen passed away at a Metro Detroit hospital Tuesday night. in after working in radio in Little Rock Arkansas and stayed there until he retired in 2012. Allen was born Andrew Long and lived in...
Arrest Made After Death of Telemundo Reporter in New Orleans
An arrest has been made in connection with the death of Telemundo reporter Adan Manzano, whose body was found in a Kenner motel this week. Manzano was in New Orleans to cover the Super Bowl for Spanish language station Telemundo Kansas City and Tico Sports. WWL in New Orleans reported that Kenner Police have arrested...
Watch TurboTax’s Super Bowl ad with Issa Rae that decries outdated tax filing methods
TurboTax is pushing its paid Live Full Service plan that includes tax-expert assistance.
9 creative campaigns to know about today
Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA.
Watch Bosch’s Super Bowl ad with Antonio Banderas and a ‘Macho Man’ Randy Savage wannabe
Bosch’s first Super Bowl features Antonio Banderas and a man channeling his inner “Macho Man” Randy Savage.
Super Bowl of Comforts Blitzes Fans With Familiar Brands and Faces
Politically, economically, and mentally, consumers are seeking comfort from their Super Bowl ads this year. The mix and makeup of Super Bowl 59 marketers reflects that. As of Feb. 3, consumer products, retail, and food and beverage accounted for 28 Super Bowl ads, up from 24 in 2024. Big-ticket items account for a diminishing portion...
Turbo Tax’s Dreamy Super Bowl Ad Starts with Issa Rae’s Nightmare about Her Accountant’s Office
According to 2024 data from the Pew Research Center, over half of Americans (53%) say they are very bothered by the complexity of the American tax system. And, in their defense, there's a lot to be bothered by: the Internal Revenue Code now fills no fewer than 4,192 pages. Little wonder that every April, 79%...
