AMV shows sure touch for Unilever’s all-over Sure
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry’s, accused of ousting B&J CEO David Stever as part of a process to “dismantle its (purpose-led) values.” Whatever next? Well next has also been lively advertising, for Axe and now … The post AMV shows sure touch for Unilever’s all-over Sure first appeared on More About Advertising.
Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the breakways, James Murphy and David Golding, who sold their New Commercial Arts to WPP’s Ogilvy, have re-united most of the A&E top team by hiring former joint CEO and executive chair Tammy Einav … The post Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy first appeared on More About Advertising.
Nick Ortega – Head of DOOH, StackAdapt
In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
Brands such as Studs, Cheez-It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
Watch Puma’s ‘Go Wild’ campaign, its biggest to date
Puma is releasing the first push for its “Go Wild” global campaign from adam&eveDDB.
Fenton, Prest, Lammie, Koroma and Makisalo Join Wilkins
Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK The post Fenton, Prest, Lammie, Koroma and Makisalo Join Wilkins first appeared on OOH TODAY.
Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. [...] The post Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week appeared first on Bhatnaturally.
OOH News You Oughta Know Today
Dirt Is Good, FOOH Needs a Reality Check, OAAA + Big Brothers Big Sisters, Heinz Teasers —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
TRG names new CEO as Glenn Dady announces retirement
TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.
Unlocking transparency and control: AdQuick DSP’s auction loss insights
In the fast-paced world of Digital Out-of-Home (DOOH) advertising, staying ahead means knowing exactly where and why your bids succeed or fall short. That’s why AdQuick DSP is introducing enhanced tracking and insights into auction loss reasons, aggregated over the past 7 days. This innovation empowers advertisers with
