Antonio Banderas and ‘Macho Man’ Lookalike Power Up in Bosch’s Big Game Debut
For the first time in its 139-year history, German engineering giant Bosch is stepping onto the Super Bowl stage, aiming to raise its profile among U.S. consumers. The German company, best known for its precision-engineered power tools and home appliances, is launching a high-energy campaign designed to unify its home appliances and power tools under...
Telemundo Kansas City Reporter Adan Manzano Found Dead While Covering Super Bowl
Adan Manzano, a Telemundo Kansas City sports reporter and anchor, has died while covering the Super Bowl in New Orleans. He was 27. Manzano was on assignment to cover the Super Bowl for Telemundo Kansas City and Tico Sports. The Spanish language station said it was "cooperating with authorities as they investigate this tragic event."...
NowThis Doubles Revenue and Turns Profit in First Standalone Year
The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali. The 12-year-old title brought in $20 million in top-line sales and generated an adjusted profit of $4.6 million, a banner year for the publisher and a welcome...
No Smiles Allowed in Ritz’s First-Ever Super Bowl Commercial
For the first time in its 90-year history, the Mondelez International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon, and Bad Bunny expressing their inner saltiness at the fictional Ritz Salty Club, located in Utah's salt flats. "The Big Game offers a unique opportunity...
Secrets of the Puppy Bowl Revealed
Dan Schachner never expected to become the Puppy Bowl's answer to Jeff Probst. "I go from year to year, and always feel that I'm learning as I go," he tells ADWEEK about his 14-year run as the referee--and human face--of Animal Planet's beloved canine sports extravaganza. "I think I've grown into the role, and I...
Andrea Mitchell Tributes Pour in Ahead of Final MSNBC Newscast
Andrea Mitchell will bring the curtain down on her career as an MSNBC anchor on Friday. The veteran journalist has been the face of the network's noontime hour since 2008 as the host of Andrea Mitchell Reports. Mitchell announced her departure from the newscast in October, along with her intention to transition into a broader...
Pfizer Teams Up With LL Cool J In Super Bowl Ad, Literally Fighting Cancer
Picking up from where last year's Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot. In the ad, a young boy gets out of his hospital bed, spurred by the sounds coming from the TV of boxing announcer...
Labour launches ads in Reform-style branding to boast about deportations
Exclusive: Some MPs and activists upset at tone of party’s Facebook campaign aimed at countering Farage Labour has launched a series of adverts with Reform-style branding and messaging as the party seeks to combat the rise of the rightwing party. The Facebook adverts include a series from a group called UK Migration Updates boasting about how many people the government has deported. The adverts do not display the Labour logo and are in a similar shade of blue to that used by Reform UK.
Super Bowl Instant Replay: FCAS’ Tom Brady & Snoop Pairing Dilutes the Message
THE AD: Robert Kraft's Foundation to Combat Antisemitism (FCAS) is back in the Super Bowl, spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another: "I hate you because...
Super Bowl Instant Replay: Kieran Culkin as a Chatty Whale Elevates NerdWallet’s Ad
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter's gift of gab comes courtesy of someone famous, preferably with a distinctive and recognizable voice. NerdWallet checked all these boxes with its...
