Super Bowl Instant Replay: Kieran Culkin as a Chatty Whale Elevates NerdWallet’s Ad
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter's gift of gab comes courtesy of someone famous, preferably with a distinctive and recognizable voice. NerdWallet checked all these boxes with its...
Super Bowl Instant Replay: Google Workspace Elevates Human Stories Above AI
THE AD: Google Workspace bought 50 ads--one in each of the 50 states--for its Super Bowl debut. The ads showcase how real small business owners across the country are using artificial intelligence (AI) tools through Google Workspace to transform their ventures. There's a cattle ranch in Nebraska, a sign maker in Illinois, an architect in...
Super Bowl Instant Replay: Totino’s Chazmo Is Basically Spielberg’s E.T., Alright Everyone?
THE AD: After making friends with a bunch of suburban kids in a Totino's spot released in October, Chazmo--the pizza-roll-eating space alien--has decided it's time to return home. Regrettably, a mechanical mishap with his spaceship kills Chazmo instead. MY HOT TAKE: Boys aged 12 to19 consume more pizza than any other demographic, so why is...
Datwon Thomas on forging an authentic connection between concept and talent
The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.
Tai Beauchamp on rethinking what it means to ‘practice wellness’
The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.
The Danger of Normalization: How We Went from Outrage to Shrugging It Off
“First, we are shocked. Then, we tolerate it. And before long, we call it ‘just the way things are.’ But if history has taught us anything, it’s that what is normal is not always what is right.” Think about it. There was a time when child labor was normal. When women not voting was normal. […]
