Advertising. Sorted. Just make it really annoying
Who hasn’t moaned about the ubiquitous “See it. Say it. Sorted.” line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as “the most annoying five words in Britain.” But it’s done what all advertising strives for: it’s hugely effective … The post Advertising. Sorted. Just make it really annoying first appeared on More About Advertising.
Acxiom lays off 3.5% of staff
IPG’s Acxiom is laying off more than 130 of its 3,800 employees.
How Alexis Bittar’s Bittarverse took over TikTok—and drove real sales
Mason Interactive’s Brook Shepard and Alexis Bittar’s Jessica Steele spoke at the NextGen Summit about how the Bittarverse has become a revenue-generator.
Watch the newest commercials from Native, Finish, ZipRecruiter and more
Native says its moisturizing body wash “locks in four times the moisturizers of your old body wash.”
Persona Branding vs. Corporate Branding: Know the Difference!
Whenever we apply for a new job or reach out to a potential client, we unknowingly market ourselves. In this article, we will explore what a personal brand is and... The post Persona Branding vs. Corporate Branding: Know the Difference! appeared first on PGN Agency.
Tubi’s Super Bowl Simulcast Takes US Streaming into Overtime
Streaming's share of TV viewing reached a new high in the US last month, making up 43.5 percent of total TV viewing, according to Nielsen's latest The Gauge report. In conjunction, linear TV viewing (broadcast and cable combined) fell to a low of 44.4 percent, suggesting it is only a matter of time before streaming Read More
14 creative campaigns to know about today
Among the notable campaigns for March 19: a fashion retailer’s live banner ads, Under Armour’s March Madness campaign and Whiskas’ embrace of cat haters.
What Gen Alpha thinks about sustainability, beauty and auto buying
Many Gen Alpha kids help their families make big purchasing decisions, a new study from Razorfish found.
7 Factors for Choosing Billboard Locations
Explore essential factors for selecting effective billboard locations to enhance your advertising impact and maximize audience reach. The post 7 Factors for Choosing Billboard Locations appeared first on Blip Billboards.
Viral Billboards | Lessons from Unexpected Success Stories
What Happens When a Billboard Goes Viral? Lessons from Unexpected Success Stories Billboards are traditionally designed for local exposure, but in today’s digital age, the right message can spread far beyond the roadside. A clever, eye-catching, or thought-provoking billboard can quickly gain viral momentum, earning national media attention, social media shares, and even free publicity […]
