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My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It's the work I...

With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it's also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year's Big Game, hedging bets on a spot designed...

The Super Bowl isn't just a football game--it's the advertising world's ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with messages that resonate and stick long after the final whistle. Years ago, when we introduced the NSX to the world for Acura's Super Bowl spot,...

JCDecaux, Firefly, OUTFRONT, Clear Channel, Adams Outdoor, dentsu, Intersection, Orange Barrel Media - be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week first appeared on OOH TODAY.

"The sale of our Mexico, Peru, and Chile businesses further demonstrates the progress we are making to The post Clear Channel Outdoor Sells Mexico, Peru and Chile first appeared on OOH TODAY.

what if placemaking didn’t require a five-year master plan or a million-dollar budget? What if the secret to creating a thriving public space was as simple as The post Urban planners please stand up. Let’s chat first appeared on OOH TODAY.

Have the wheels come off Elon Musk? History is littered with arrogant business owners who hare overstepped the mark (and their abilities) by dabbling outside their area of special knowledge (Henry Ford was a notable example) but Musk has blazed a more spectacular trail than most: interfering in political issues all over the world – … The post Are Musk’s politics derailing the Tesla brand? first appeared on More About Advertising.

Some good ads around this week including some early release Super Bowl spots (Sunday.) But if it’s the Super Bowl it’s hard to ignore Budweiser and its long-serving Clydesdale dray horses (may be terrible beer in the US but, hey, this is advertising.) FCB New York under Susan Credle and others has won a hatful … The post MAA Ad of the Week: Clydesdale junior from FCB New York first appeared on More About Advertising.