What you get from MAA – and how you can contribute
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA – and how you can contribute first appeared on More About Advertising.
Rice Brand Launches OOH with 3D Anamorphic
showstopper was anamorphic 3D billboards, ...created optical illusions that made India Gate products appear to leap off the screens ...installations captured attention, became viral across social media The post Rice Brand Launches OOH with 3D Anamorphic first appeared on OOH TODAY.
Toppers Education Advertising in Little India: Boosting Academic Success in Singapore
Toppers Education, a premier academic platform in Singapore, is redefining educational success through its strategic and impactful advertising campaigns. By focusing on high-visibility locations such as Little India, Toppers Education ensures that its message resonates with families, students, and professionals alike. Little India’s vibrant, multicultural atmosphere makes it a prime location to connect with diverse […] The post Toppers Education Advertising in Little India: Boosting Academic Success in Singapore appeared first on The Perfect Media Group.
Lawsuit Alleging Greenwashing Filed against Procter & Gamble for Charmin Toilet Paper
Last month, a putative class action was filed against Procter & Gamble challenging various green advertising claims for its Charmin toilet paper. The complaint brought a variety of state law claims targeting P&G’s sustainability claims, including “Keep Forests as Forests,” and alleged that the claims were explicitly false and misleading. According to the complaint, P&G’s...
Miami Reporter Helps Rescue Driver After Accident
WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed along the Florida Turnpike's southbound lanes in Hollywood. The reporter for the Miami ABC affiliate said he and another witness pulled the...
Amazon’s Ad Revenue Was $56 Billion Last Year
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion -- Amazon's run rate for its advertising business. $638 billion -- Overall net sales in 2024, a...
Nike planning to air Super Bowl commercial, per retail analyst note
Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.
Pinterest’s fourth-quarter ad sales, revenue outlook top estimates
The advertising business continues to grow despite increased competition from much larger rivals in the social networking space.
Atlanta Fox Station Partners with Radio Station to Launch Simulcast Channel
Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station's streaming content. HOT 107.9 HD2 will now be the home of non-stop content provided by Fox 5's digital properties. "Our team at FOX 5 is constantly seeking out new ways to...
GoDaddy’s Super Bowl Return: Reimagining Small Business Success With CMO Fara Howard
In this episode of Marketing Vanguard, host Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights into GoDaddy's transformation from a domain provider to a comprehensive digital partner for small businesses. She also discusses its AI-powered product Arrow and the...
