Super Bowl updates—OpenAI is in, Ram twists a child’s tale and DoorDash does girl math
Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. AI arrives It took a while, but artificial intelligence is finally showing up in Super Bowl campaigns. Meta this week revealed its two Super Bowl ads starring Chris Hemsworth and Chris Pratt that plug its Ray-Ban glasses equipped with an AI assistant. Google today released an[...]
The Illusion of Progress: Why We’re Not As Far Ahead As We Think
“We put a man on the moon, but we can’t put food on every table. We built artificial intelligence, but we still can’t figure out human decency. We measure progress in dollars and data, but what if we’ve been measuring the wrong things all along?” Everywhere you look, you’ll hear the same story: We are […]
Wilson Debuts First Tennis Shoe Exclusively for Women
Calling all female tennis players! Wilson has answered the call for a high-performance tennis shoe designed specifically for you. The Intrigue combines innovative technology with a stylish design to help you reach your full potential on the court. The article Wilson Debuts First Tennis Shoe Exclusively for Women appeared first on World Branding Forum.
How Qatar Airways is positioning its AI brand ambassador as a travel influencer
Qatar Airways is creating influencer-style content featuring its AI ambassador, Sama, on an Instagram account the airline launched last month.
The 10 most memorable Super Bowl ads of the past decade suggest recent ones were largely forgettable
Just three of the 10 most memorable Super Bowl ads from the past decade are from the 2020s, VCCP finds.
How JobStreet’s Tabletop Campaigns Drive Recruitment Engagement in High-Traffic Zones
JobStreet is one of the leading recruitment platforms in Asia, helping job seekers connect with employers efficiently. To enhance engagement and attract a larger audience, JobStreet has adopted tabletop campaigns in high-traffic zones. These campaigns strategically place advertisements in everyday environments where potential candidates spend time, increasing visibility and interaction. The concept is exemplified in […] The post How JobStreet’s Tabletop Campaigns Drive Recruitment Engagement in High-Traffic Zones appeared first on The Perfect Media Group.
Starbucks and Netflix show quality can bob to the surface
Interesting that when you’re trying to turn round an ocean liner of the company – in this case Starbucks – you turn to TV/film despite the performance marketing protagonists (most media agencies and a number of supposedly creatives ones too) turning away from the medium. Chatbots don’t inspire consumers or the troops. Starbucks could use … The post Starbucks and Netflix show quality can bob to the surface first appeared on More About Advertising.
Keoghan cracks Super Bowl for Wordspace
A dollop of Oirish usually plays well in the US and emerald islander of the moment Barry Keoghan makes his first Super Bowl appearance – for website developer Squarespace, its 11th return to the Bowl. Such website companies seem to be big consumer brands in the US, far less so in the UK. Maybe it’s … The post Keoghan cracks Super Bowl for Wordspace first appeared on More About Advertising.
