Last Saturday, March 15, during Consumer Week, Burger King launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurants across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement.     The insight came from a simple fact: competitors tend to lead in Google searches. But this time, on Consumers' Day, people searching for competitors ended[...]

Pivotal, the market leader in light electric vertical take-off and landing (VTOL) aircraft, unveils a cinematic journey into its revolutionary training program. Conceived by Baldwin&, Pivotal’s advertising agency of record, and directed by SLMBR PRTY creative duo, nutmeg, the brand film follows a class of future flyers, capturing the thrill of taking to the skies and redefining what’s possible in modern aviation. CREDITS Client: Pivotal Martha Danly, Head of Marketing Kristina Menton, Head of Flight Sabrina Alesna, Flight Instructor & Project Manager Agency: Baldwin& Emily Watson, Group Creative Director Taylor Moser, Art Director Kat Belloir, Group Account Director Roxanne Lundy,[...]

Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA An investigation by the UK advertising watchdog has found a number of shocking ads in mobile gaming apps that depict women as sexual objects, use pornographic tropes, and feature non-consensual sexual scenarios involving “violent and coercive control”. The Advertising Standards Authority (ASA) used avatars, which mimic the browsing behaviour of different gender and age groups, to monitor ads served when mobile games are open and identify breaches of the UK code.

Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate's full-year earnings, generating €3,122 million in ad sales during 2024. While RTL's ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the Read More