The 8 Most Meme-Worthy Moments from Super Bowl 59
Super Bowl 59 delivered more than just a lopsided game--it also became a meme goldmine. From Kendrick Lamar's headline-grabbing halftime performance to surprise celebrity appearances, both the action on the field and in the commercials provided endless fodder for the internet to feast on. Here's a roundup of the most meme-able moments from Sunday's Super...
Silverpush Wins Silver at e4m’s Indian Marketing Awards 2024
Some campaigns not only yield success but go one level further and become a new benchmark for an industry. That’s exactly what LG’s MoodUP campaign did. The campaign recently won Silver at e4m’s Indian Marketing Awards 2024 in the Category Creation category. Now, let’s be honest, refrigerators don’t usually make headlines. They sit quietly in […]
GLP-1 ad battle—Ozempic and Wegovy maker responds to Hims & Hers Super Bowl debut
Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.
Super Bowl Movie Trailers May Reveal Upcoming Box Office Trends
Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they're too busy hawking commercial products to advertise, you know... movies. That's why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track...
Indianapolis Investigative Reporter Rafael Sánchez Joins WXIN After Sitting Out a Year
Rafael Sanchez has joined Indianapolis, Indiana Fox affiliate WXIN as an investigative journalist and anchor. Sanchez left ABC affiliate WRTV in February of last year. "My new work home is Fox59/CBS4," he wrote on Facebook. "The non-compete ended on Sunday at midnight. I'll resume helping people with our consumer segment #CallRafael." "We are thrilled to...
Super Bowl Instant Replay: GoDaddy Has Grown Up, But to What Effect?
THE AD: In "Act Like You Know," GoDaddy's first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters--a detective without a clue, a racecar driver with no sense of direction--before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company's...
Barb Announces New Cloud-Based Data Hub with MediaSense and Snowflake
Barb, the UK's joint industry currency for the TV business, has this morning announced the planned launch of Barb Data Hub, a new cloud-based system for storing, processing, and distributing Barb's viewing data with the wider industry. Barb says the new tool will give its clients better ease of access to its data, as well Read More
The Trade Desk Will “Never Own Inventory” in Ventura Strategy
In November, ad tech giant The Trade Desk offically announced Ventura, a CTV operating system (OS). While the news triggered excitement in the industry, it also sparked questions over how the OS would work and the role The Trade Desk would play, particularly when it comes to protecting the interests of the company's demand-side clients. Read More
9 creative campaigns to know about today
Among the notable campaigns for Feb. 10: Nike’s congrats ad for the Eagles and Apple TV and MLS’s fun segue from football to fútbol.
VML’s Kaleeta McDade on pushing back against ‘algorithms without the rhythm’
The agency’s global chief experience design officer writes about reclaiming media as the voice of connection.
