Creatives React: Bosch Super Bowl Ad Can’t Make Creatives or Consumers Care
There's a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for "doing their homework" and figuring out...
Pharma Makes its Mark on the Super Bowl—But Not Without Controversy
Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday's game delivered on all the usual commercial fronts. But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight...
MullenLowe’s group CCO Nicky Bullard leaves ahead of IPG-Omnicom merger
Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, group CCO at IPG’s MullenLowe, is leaving. She won’t be replaced directly but “new creative leadership” will be announced soon. Yet again, it’s a “woman of a certain age” who seems to be either in the firing line, or in a position where … The post MullenLowe’s group CCO Nicky Bullard leaves ahead of IPG-Omnicom merger first appeared on More About Advertising.
Leagas Delaney hires BBH duo as creative partners
Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first creative partners, reporting to founder Tim Delaney and working across the whole client base. The pair join from Bartle Bogle Hegarty London, where they have worked for the last three years on accounts including the Premier League and Samsung. Clarke and Phillips … The post Leagas Delaney hires BBH duo as creative partners first appeared on More About Advertising.
The Super Bowl 59 Ads Creatives are Talking About at the Watercooler
The best part of the Super Bowl isn't the wings, the nachos, the halftime show, or even the football itself--it's talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser's Clydesdale...
Fox Corp. Acquisition of Red Seat Media Puts Tucker Carlson Back Under Fox Umbrella
Fox Corp., the parent company of Fox News Media, announced Monday that it has acquired Red Seat Ventures. The media company is famous for its creator-led podcasts and digital media entities, which features such former Fox News personalities as Tucker Carlson, Bill O'Reilly, and Megyn Kelly. Per the terms of the deal, Red Seat Ventures...
These Brands Used the Super Bowl to Actually Connect With People
It's time for the Big Game, and brands are ready to show what $8 million gets you in this economy. Which brands will stand out, and which ones fall into the basic trap of commercial cliches? Get your bingo cards out: Celebrity cameo: Check. Check. Check. Check. Check. Holy crap why are there so many?...
The Funniest Brand Social Media Posts About Super Bowl 59
Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team's 40-22 victory against the Kansas City Chiefs came and went, but -- like all big pop culture moments -- it didn't leave the internet unscathed. As ever, brands were quick to rattle off jokes in...
Dogs, Cats, and EVs Were the Big Losers at Super Bowl 59
At ADWEEK, it's sometimes hard to remember that there's an entire sports contest going on during advertising's biggest night of the year. But from our vantage point, the football team from Kansas City wasn't the only group of losers--there were ads that flopped, celebs that just weren't funny, and longstanding trends that dropped off this...
