How to Swap Your Super Bowl Ad Without Freaking Out

Whether it's wildfires, incorrect statements about cheese consumption, or an Academy Award-winning director's efforts that just happen to coincide with a North American trade dispute, there are myriad reasons for changing a Super Bowl ad. It's executing that switch that can be tricky. Ahead of Super Bowl 59, The Verge noted that Google had to...

By |February 10th, 2025|Categories: News|Comments Off on How to Swap Your Super Bowl Ad Without Freaking Out

Wieden+Kennedy Leads the Ad Industry With Five Super Bowl 59 Ads

Super Bowl 59 was packed with significant numbers: 30-second spots selling for as much as $8 million, a 40-22 route by the Philadelphia Eagles, and a 13-minute dis-filled halftime show from Kendrick Lamar, to name just a few. And for ad industry mavens, here's another standout figure: Wieden+Kennedy's New York and Portland offices combined produced...

By |February 10th, 2025|Categories: News|Comments Off on Wieden+Kennedy Leads the Ad Industry With Five Super Bowl 59 Ads

Black Monday at Meta as Performance-Based Layoffs Begin

The round of performance-based layoffs announced by Meta CEO Mark Zuckerberg last month is underway. Business Insider reported that affected employees in Asia, Europe, and the U.S. began receiving notifications today. Vice president of people Janelle Gale said in an internal company post viewed by Business Insider that affected workers will receive emails on both...

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Watch All the Ads of Super Bowl 2025

The ads from Super Bowl 59 are an eclectic bunch: lots of laughs, some absurdity, a few doses of body horror, aliens, cute animals, cute kids, bros, women's empowerment, and a couple that made us reach for tissues. Some triggered debate and many built buzz far beyond the game. As the sun sets on advertising's...

By |February 10th, 2025|Categories: News|Comments Off on Watch All the Ads of Super Bowl 2025

St. Louis Station Accused of Airing ‘False and Misleading’ Story After Adding Out-of-Context Soundbite

CBS affiliate KMOV has been accused of false and misleading coverage that "breaks the tenets of journalism" after it cut and pasted a story together out of context. Here's how it all started: Last week, KMOV aired a story where it interviewed state auditor Scott Fitzpatrick on his preliminary investigation into how SLDC awarded COVID...

By |February 10th, 2025|Categories: News|Comments Off on St. Louis Station Accused of Airing ‘False and Misleading’ Story After Adding Out-of-Context Soundbite

Novartis Super Bowl Ad Wasn’t Trying to be ‘Provocative.’ It’s About Action.

Novartis wanted viewer attention on Super Bowl night, and that's exactly what it got it. During Sunday's game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, "Your Attention, Please," that focused on breast health by featuring--what else--breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in...

By |February 10th, 2025|Categories: News|Comments Off on Novartis Super Bowl Ad Wasn’t Trying to be ‘Provocative.’ It’s About Action.
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