Europe’s Largest Owner of OOH Expands in Australia
Wildstone is to become one of the biggest outdoor owners in Victoria, agreeing a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The post Europe’s Largest Owner of OOH Expands in Australia first appeared on OOH TODAY.
AKQA Shutters Sustainability-Focused Creative Shop Following Restructure
AKQA Bloom, the sustainability-focused creative shop, founded by Jean Zamprogno and Fernando Pellizzaro in Miami in 2022, is being integrated into AKQA Americas.
How UGC creators are transforming influencer marketing
Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator marketing at Ad Age’s NextGen Summit.
Why Skittles is using a fake legal agreement to promote new freeze-dried variety
The quirky effort for Skittles Pop’d asks consumers to “Legally Acknowledge the Rainbow.”
Megyn Kelly to Launch New Podcast Network
Mark Halperin, Maureen Callahan, and Link Lauren will also be part of MK Media.
Week of March 17 Evening News Ratings: World News Tonight Wins a Quiet Week
WNT handily finished first in both measured categories.
There Is No Left and Right Anymore. There Is Only Twix.
The Mars candy bar ditches Left Twix vs. Right Twix message to embrace a new brand identity.
How Media Multitasking is Guiding M&A
Media multitasking, where audiences consume two or more different media types at the same time, has big implications for advertisers and their efforts to capture consumers' attentions. It's also causing media companies themselves to rethink how they engage their audiences, says Nicole Magoon, partner at Bain & Company. And this is feeding through to M&A, Read More
Week in Charts: Netflix Tops UK Viewing for First Time, TikTok CPMs Are in Decline, and Google Suggests it Does Not Need News
In this week's Week in Charts: Netflix tops UK viewing for the first time, TikTok CPMs are in decline, and Google suggests it does not need news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Can Short-Form Feeds Help Solve FAST’s Discoverability Challenges?
While short-form content is typically associated with mobile phones, YouTube executives have said that short-form is increasingly being watched on connected TVs. Keith Bedford, General Manager EMEA at Wurl, believes there's a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some Read More
