Elon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman Just Rejected It
Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI's nonprofit arm, escalating the fight over the AI company's future, reports The Wall Street Journal. The consortium includes Valor Equity Partners, Baron Capital, Atreides Management, Vy Capital, and...
How Mobile Billboards are Revolutionizing Local Advertising
Many brands heavily rely on social media to advertise their local businesses. While platforms like Instagram and TikTok offer features like behavioural and custom audiences, the volume of ads and organic content makes it challenging to stand out. People often scroll past ads without noticing them, engagement rates are dropping, and algorithms usually limit organic […] The post How Mobile Billboards are Revolutionizing Local Advertising appeared first on .
Billboard Campaign | From Concept to Installation
Behind the Scenes of a Billboard Campaign: From Concept to Installation Billboards may seem simple from the outside—just a big sign with a catchy message—but behind every successful campaign is a detailed process that requires careful planning, creativity, and logistics. From initial concept development to installation and beyond, each stage plays a crucial role in […]
Billboard Design | Use Visual Noise to Stand Out
The Sound of Silence: How Billboard Design Uses Visual Noise to Stand Out In today’s fast-paced, visually cluttered environments, standing out is more challenging than ever. Cities are filled with a constant barrage of advertisements—digital screens, flashing lights, and overwhelming imagery. Amidst this “visual noise,” how can a billboard cut through and capture attention? The […]
Super Bowl updates—ad winners and losers
Ad Age’s Super Bowl LIX newsletter brought you all the breaking news, analysis and first looks at the high-stakes Big Game commercials. With our final 2025 edition, we present all the latest metrics on how advertisers scored in the game. While this newsletter is going on hiatus, you can sign up here for Ad Age’s other newsletters to ensure you keep getting the latest insights on creativity, marketing, agency moves and more. Old-school beer marketing tactics win While USA Today’s Ad Meter is not the most universally loved ranking, it is the most widely cited—and because of that there is probably plenty of[...]
The Biggest Brand Takeaway From Kendrick Lamar’s Halftime Show
To watch Kendrick Lamar's Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities uniting in the name of civility. Watching the dancers and K-Dot strut, two-step, and squabble up across the stage was like seeing poetry...
Fox News Releases More of Donald Trump’s Super Bowl Interview
The second part of Fox News' Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on Monday, with the first preview airing on Fox & Friends. The clip featured Trump insisting the land the...
Poppi Says Backlash Over Sending Vending Machines to Influencers Is a Big Misunderstanding
In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn't get the car. What she did get was a social media storm of fury over her having the gall to ask for such a big gift....
Kansas City Reporter Adan Manzano May Have Been Drugged Before His Death
Adan Manzano, the Kansas City reporter who died while covering the Super Bowl, may have been drugged before his death, according to Kenner police. Danette Colbert of Slidell, Louisiana was arrested by Kenner police on Friday, February 7. She is currently facing fraud and theft related charges. Manzano was covering his third Super Bowl for...
